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  :: 90octane Articles

 


Read the latest articles written and contributed to by 90octane industry experts.

It's our job to stay on top of industry trends, and by doing our job we can make yours easier. Take a look at the articles below and when you're done here, check out what's happening at 90octane right now. Please check back often to download our most recent articles.



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April 12, 2010
BtoB Magazine
Incremental steps lead to exponential gains: Combining SEO, PPC to navigate complex site
Quote by Carlie Schubert
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March 1, 2010
Entrepreneur Magazine
Become a Follow-Up Fanatic
By David Port
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February 8, 2010
BtoB Magazine
Atlas Copco drills into search marketing to strike leads
By Christopher Hosford
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July 24, 2009
Credit Union Magazine
Online Media: Set up for Success
By Brooke Caesar
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June 26, 2009
Sales & Marketing Management
Search Engine Marketing: Maximize Your ROI
By Kayla Wagner
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June 12, 2009
Sales & Marketing Management
Demand Generation Tactics for Interesting Times
By Sam Eidson
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June 1, 2009
American Executive Magazine
In Search of Results
By Kelly Hall
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May 20, 2009
BtoB Magazine
Ramtron's search efforts increase visibility, Web traffic
By Christopher Hosford
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February 13, 2009
Manufacturing.net
Using Lead Nurturing to Reverse the Cutback Spiral
By Sam Eidson
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February 1, 2009
Advertising & Marketing Review
Capture and Convert: From Search Engine Visibility to Closing the Sale
By Sam Eidson
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October 31, 2008
SiteProNews
Writing Pay-Per-Click Ad Copy for B2C & B2B Audiences
By Gloria Dutton
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October 13, 2008
BtoB Magazine
Gates Corp. uses online show to capture leads virtually
By Mary E. Morrison
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August 15, 2008
Manufacturing.net
Using Keyword Strategy to Reach Influencers, Decision Makers & Buyers
By Jim Grinney
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August 1, 2008
Credit Union Magazine
Search Engine 'Oops-timization': Top 10 SEO Mistakes
By Jim Grinney
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July 7, 2008
SiteProNews
Navigating the Social Media Landscape
By Leslie Russell
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July 2, 2008
Credit Union Times
Ten Things You Must Know to Boost Web Site Visibility
By Jim Grinney
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May 16, 2008
iMedia Connection
Dig Online for Competitive Pay Dirt
By Lauren Klostermann
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May 12, 2008
iMedia Connection
The Right Keywords for Each Stage in the Buy Cycle
By Kayla Wagner
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April 29, 2008
BMA Marketing Mirror
Nurturing Warm Leads into the Sales Funnel
By Sam Eidson
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March 17, 2008
SiteProNews
Local Search as a Lead Generator
By Kayla Wagner
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March 1, 2008
Octane – The Entrepreneurs' Organization Magazine
Ten Tips for Achieving Website Visibility
By Jim Grinney
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December 21, 2007
ePhilanthropy Foundation
The Season for Generous Management of Pay-Per-Click Campaigns
By Rosemary Riley
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November 19, 2007
Credit Union Journal
Google Whoogle
By Kevin Jepson
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October 1, 2007
Advertising & Marketing Review
Social Marketing Has People Talking
By Kayla Wagner
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June 10, 2006
B2B: The Business to Business Marketer
Integration key to lead generation
By Kate Maddox
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June 6, 2006
Advertising & Marketing Review
Search Engine Marketing: What Does It Take to Get Found?
By Jim Grinney
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June 1, 2006
B2B: The Business to Business Marketer
Dos and Don'ts for using e-mail to generate leads
By Kate Maddox, interviewing Sam Eidson
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May 19, 2006
Denver Business Journal
Tread carefully as you tiptoe along cutting edge
By Sam Eidson
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July 11, 2005
B2B: The Business to Business Marketer
Now holding on line 1: Pay-Per-Call
By Jim Grinney
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June 29, 2005
B2B: The Business to Business Marketer
How often should you refresh your search engine marketing tactics?
By Jim Grinney
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April 20, 2005
B2B: The Business to Business Marketer
When do you emphasize organic search engine optimization? When do you emphasize pay-per-click advertising? What is the best mix?
By Jim Grinney
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April 6, 2005
B2B: The Business to Business Marketer
How do you measure and optimize the return on investment of pay-per-click efforts?
By Jim Grinney
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March 30, 2005
B2B: The Business to Business Marketer
When should you suspect pay-per-click fraud and what can you do about it?
By Jim Grinney
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March 3, 2005
Denver Business Journal
Search engines are driving more business
By Bob Mook, interviewing Jim Grinney
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February 23, 2005
B2B: The Business to Business Marketer
How do you measure and optimize the ROI of pay-per-click efforts?
By Jim Grinney
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February 14, 2005
B2B: The Business to Business Marketer
Search Savvy: How to target local audience
By Jim Grinney
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December 13, 2004
B2B: The Business to Business Marketer
A Giant's Shadow Falls Across the Search Landscape
By Jim Grinney
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November 11, 2004
BMA: Marcom Mirror
For a Read on Pay-Per-Click Effectiveness, Run the ROI (.pdf file)
By Jim Grinney
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October 1, 2004
Marketing News
Interactive Marketing Encourages Collaboration (.pdf file)
By Sam Eidson
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