Lead Generation & Search Engine Marketing Glossary
Wondering what terms like "splog" and "paid inclusion" mean? You're in the right place! There are a lot of industry terms & abbreviations out there, and more terms are being coined everyday. Here, you can find out what those terms mean, and what those abbreviations stand for. When you're done here, check out our articles page, and put your new vernacular to use!
Alphabetical List:
A-C | D-K | L-O | P-R | S-Z
A-C
:: ad blocking
:: algorithm, search engine
:: B2B
:: B2C
:: backlink
:: banner ad
:: blog
:: button ad
:: CAN-SPAM
:: click fraud
:: clicks / clickthroughs
:: click-through-rate (CTR)
:: contact database
:: conversion
:: conversion rate
:: cookie
:: copy
:: cost-per-click (CPC)
:: CPM
:: crawl
:: creative conversion
:: CRM
:: custom e-newsletter
D-K
:: description tag
:: directory
:: domain name
:: email marketing
:: e-media
:: e-newsletter
:: flash
:: frames
:: Google
:: HTML
:: impression
:: indexed pages
:: interactive marketing
:: Interactive Solution CenterTM
:: Javascript
:: keyword / keyphrase
:: keyword density
:: keyword tag
L-O
:: landing page
:: lead
:: Lead calendarTM
:: lead generation
:: lead nurturing
:: lead tiering
:: leaderboard
:: link popularity
:: local search
:: marketing microsite
:: meta search engine
:: meta data
:: meta tag
:: mousetrapping
:: natural listings (natural search results)
:: opt-in list
:: opt-out
:: organic listings
P-R
:: page rank
:: page view
:: paid inclusion
:: paid search
:: pay-per-call
:: pay-per-click (PPC)
:: podcast
:: pop-up ad
:: pop-under ad
:: ranking
:: reciprocal link
:: rich media
:: robots.txt file
:: RSS Feed
:: run of network
:: run of site
S-Z
:: search engine
:: search engine marketing (SEM)
:: search engine optimization (SEO)
:: search engine spam
:: search engine submission
:: search spider
:: skyscraper ad
:: spam
:: spider
:: splog
:: sponsored results/links
:: streaming media
:: targeted emails
:: text ad
:: title tag
:: traffic
:: unique visitors
:: URL
:: vertical search engine
:: viral marketing
:: web analytics
:: web seminar
:: web site traffic
:: xml