90octane E-newsletter
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November 2007
Cut That Registration Form
Tailor lead generation registration forms to provide a rich user experience, ask only the information needed and encourage the most qualified signups through an ongoing dialogue. Click here for more.

October 2007
Inside Contextual Advertising
Contextual advertising has the potential to allow advertisers to reach prospects who read and become more engrossed in online content, not just those performing searches in the engines. Click here for more.

September 2007
Walking the Line - Free Information Exchange and Registration
As prospects become savvier in evaluating when they will part with personal information, marketers must consider their options in allowing for free information exchange versus capturing data through registration. Click here for more.

August 2007
Think Globally, Search Locally
Geotargeted pay-per-click (PPC) advertising, in which specific regions are selected for ads to appear, is one tactic in search engine marketing (SEM) that's meeting the demand for better ways to reach a target audience. Click here for more.

July 2007
The New Face of Offline Advertising
Google has expanded their online portfolio into television, print, radio and newspapers. Marketers will more easily target, create, launch and track offline marketing initiatives to increase conversions while decreasing cost. Click here for more.

June 2007
How to Clean House with Ajax
Ajax, which is JavaScript loading new content into a page instead of the web browser, can impact search engine optimization (SEO) if not implemented carefully. 90octane offers a proven methodology. Click here for more.

May 2007
For SEM Impact, Think Search Cycle
When using search engine optimization (SEO) and pay-per-click (PPC) advertising to generate sales leads, match keywords to the stages of the buying cycle when you'd like to reach your target audience. Click here for more.

April 2007
Selecting the Right Offer: A Methodology
When using search engine optimization (SEO) and pay-per-click (PPC) advertising to generate sales leads, match keywords to the stages of the buying cycle when you'd like to reach your target audience. Click here for more.

March 2007
Are Your HTML Emails Designed to Work with Outlook 2007?
Email marketers must be prepared to make their messages compliant with Outlook 2007. Read through tips that will help your emails render properly, such as avoiding background images and testing margins. Click here for more.

February 2007
Quality Scores Are Affecting Your PPC Results
Pay-per-click (PPC) services have moved to quality score models. Advertisers compete in a more complex environment where creating relevant ad text, maintaining better click-through rates and providing relevant content on landing pages is critical. Click here for more.

January 2007
Dear Publication: Is There "Guaranteed" Quality As Well?
Some online publications offer guaranteed lead programs. While they can provide a positive return on your marketing investment, these opportunities must be evaluated in the context of program goals. Click here for more.

December 2006
Rewind, Fast-Forward (Cautiously, Tracking All the Way)
The 90octane Team offers a review of search engine marketing (SEM) and lead generation strategy changes during 2006 and looks forward to what the coming year will bring for online marketing. Click here for more.

November 2006
Lead Generation - Matching Offers to the Buying Cycle
Deliver the appropriate marketing message and offer for every stage of the buying cycle in your next lead generation campaign. Click here for more.

October 2006
Search Engine Optimization: Content Matters
Because search engines strive to deliver relevant results to searchers, your website's content is critical to its rankings. One search engine optimization (SEO) tip is creating clean navigation. Click here for more.

September 2006
How to Eat an Elephant: Start with a Single Offer Landing System
While the best ROI on a large budget comes from a lead generation program built with strategy, systems and processes in place, organizations with smaller budgets can develop a successful program one piece at a time. Click here for more.

August 2006
What's New with PPC
Pay-per-click (PPC) advertising is constantly changing. Take advantage as more options for targeting your audience and testing keywords come into play. Click here for more.

July 2006
Lead Nurturing with an Interactive Solution Center
A lead generation program should go beyond optimizing for a reduced cost per lead. With a marketing microsite called an Interactive Solution Center, prospects are nurtured into hot leads before the sales team makes contact. Click here for more.

June 2006
How Is Microsoft adCenter Fairing After Round 1 in the PPC Ring?
Microsoft's pay-per-click (PPC) service adCenter is up for review. Will MSN paid search program compete with Google and Yahoo!, and how does the tool impact your online marketing efforts? Click here for more.