90octane's Executive Team
90octane is a pioneer in the fields of electronic lead generation and search engine marketing. With a full team of talented account executives, creative, technical and media experts, the company continues to innovate and execute conversion-driven marketing programs with solid project management capabilities. Strategic direction for the company is set by:

Sam Eidson | Partner
A co-founder of 90octane, Sam has 14 years of experience in interactive marketing, integrated marketing strategy and management consulting. He earned a BA in International Relations at Brown University and an MBA at the Darden School of Business, University of Virginia.

Jim Grinney | Partner
Also a co-founder, Jim Grinney has 11 years of experience in interactive marketing, electronic leads development and loyalty programs. Jim is a search engine marketing innovator, having optimized sites for organic visibility as early as 1997. Jim earned his Bachelor of Science in Marketing at Florida State University.