90octane's Executive Team
90octane is a pioneer in the fields of electronic lead generation and search engine marketing. With a full team of talented account executives, creative, technical and media experts, the company continues to innovate and execute programs with solid project management capabilities. Strategic direction for the company is set by:

Sam Eidson | Partner
A co-founder of 90octane, Sam has 14 years of experience in interactive marketing, integrated marketing strategy and management consulting. He earned a BA in International Relations at Brown University and an MBA at the Darden School of Business, University of Virginia.

Jim Grinney | Partner
Also a co-founder, Jim Grinney has 11 years of experience in interactive marketing, electronic leads development and loyalty programs. Jim is a search engine marketing innovator, having optimized sites for organic visibility as early as 1997. Jim earned his Bachelor of Science in Marketing at Florida State University.