January 19, 2009
Press Release
Atlas Copco CMT USA Renews Contract with 90octane for Used Equipment Solutions Program
The conversion-driven marketing agency sends prospects to a website with pre-owned water well drilling equipment
DENVER, January 19, 2009 — Atlas Copco Construction Mining Technique USA LLC, the US sales company of the world-leading provider of industrial productivity solutions, has renewed its used equipment solutions program with conversion-driven marketing agency 90octane.
The program generates leads and increases sales of used construction, mining, water well and oil & gas equipment. Prospects interested in pre-owned rigs, used components or surplus parts are connected with the appropriate sales representatives.
The targeted pay-per-click (PPC) advertising portion of the program has already converted a significant number of prospects into qualified sales leads.
"The used equipment website has proven over the last few months to be our most important source of sales leads for pre-owned drills. Moving forward, we aim to offer a one-stop marketplace for drilling and construction customers to buy their pre-owned equipment, as well as spare parts and aftermarket services," said Joanna Canton, Marketing Communications Director for Atlas Copco CMT USA.
About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales.
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