January 21, 2010
Press Release

GE Analytical Instruments Selects 90octane for International Search Engine Marketing Program

The conversion-driven marketing agency will enhance global visibility for a new website with search engine optimization (SEO) and a pay-per-click (PPC) advertising audit.

DENVER - January 21, 2010 - GE Analytical Instruments, the world's leading manufacturer of instruments used to measure total organic carbon (TOC) in water, has hired conversion-driven marketing agency 90octane for a strategic search engine marketing (SEM) program.

Part of GE Water & Process Technologies, GE Analytical Instruments will be launching a new website at GEInstruments.com to attract business in key international markets and reinforce its position as the global leader in the TOC marketplace. 90octane's search engine optimization (SEO) recommendations for the site will increase visibility on the international level, and a comprehensive pay-per-click (PPC) advertising audit will ensure that high volumes of qualified leads are delivered through paid search.

"We selected 90octane based on their overall industry reputation, excellent recommendations from existing customers and their global SEM experience. We expect to see a significant improvement in our global search engine rankings this year," said France Addington-Lee, Global Marketing Communications Manager.

About GE Analytical Instruments
GE Analytical Instruments, part of GE Water & Process Technologies, offers innovative solutions for a wide range of applications and analysis, and is the world's leading manufacturer of instruments used to measure total organic carbon (TOC) in water. The company's two brands - Sievers* (analytical instruments) and Leakwise* (oil-on-water monitoring systems) - are used in the pharmaceutical, semiconductor, municipal water, petrochemical, power generation, environmental, food and beverage, and medical research industries. GE Analytical Instruments is ISO 9001 registered and headquartered in Boulder, Colorado. For more information, please visit http://www.geinstruments.com.

* Trademark of General Electric Company; may be registered in one or more countries.

About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales.