February 9, 2009
Press Release

Trico Products, Global Leader in Windshield Wiper Blades, Renews SEO & Email Programs with 90octane

Denver conversion-driven marketing agency will strategize an SEO keyword refresh and implement Web analytics

DENVER, February 9, 2009 — In addition to renewing its search engine optimization (SEO) and email communication programs with 90octane, Trico Products has contracted the conversion-driven marketing agency to implement an in-depth website analytics program focused on establishing traffic benchmarks for key terms and using search trending data to identify new opportunities.

The renewed contract also includes seasonal email broadcasts — one in spring and another in fall — to notify recipients that it's time to change their clocks in accordance with daylight saving time and to replace their windshield wipers, which should be done every six months.

"Over the past four years, 90octane's account team has developed a deep understanding of our business and has effectively integrated search engine marketing into Trico's business strategy," commented James Croston, Director of Marketing for Trico Products. "The program has successfully reached our target audiences, from end consumers searching to replace their current wiper blades to original equipment manufacturers researching complete windshield wiper systems. 90octane is a true partner to us."

About Trico Products
For over 90 years, TRICO has been one of the world's largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and the United Kingdom. For more information on TRICO product lines, please contact Trico Products at 248-371-1700, or visit http://www.tricoproducts.com.