February 25, 2009
Press Release
90octane Partner Jim Grinney to Speak at BMA Milwaukee on Latest Trends in B2B Search Engine Marketing
Grinney's Success Seminar is followed by a presentation entitled "Bridging the Sales-Marketing Gap," featuring CareerBuilder.com's Vice President of Corporate Marketing, Jason Ferrara
DENVER, February 25, 2009 — 90octane Partner Jim Grinney will speak at the Milwaukee chapter of the Business Marketing Association (BMA) on Thursday, March 12th. His educational seminar will highlight new search engine marketing (SEM) strategies in SEO and pay-per-click (PPC) advertising. With over 12 years of interactive marketing experience serving international and Fortune 500 companies, Grinney will share insights into the growing SEM industry. Attendees will receive a complimentary copy of "Online & Qualified: Lead Generation Best Practices," a comprehensive manual with in-depth examples to help B2B marketers optimize their marketing programs.
Grinney's seminar will be followed by the feature presentation, "Bridging the Sales-Marketing Gap," from CareerBuilder.com's Vice President of Corporate Marketing Jason Ferrara. He will share how CareerBuilder developed its B2B marketing function into what it is today, as well as discuss the importance of using one's brand, sending regular corporate e-mails and nurturing relationships between marketers and the sales force.
The event will be held at the Italian Conference Center located at 631 E. Chicago Street in Milwaukee. Visit www.bma-milwaukee.org for more information, or contact Ilka Hoffins, Executive Administrator of BMA Milwaukee, at 262-746-9686.
About The Business Marketing Association
The Business Marketing Association (BMA) is the leading professional resource for business-to-business marketers and communicators. The organization offers services, information, skill enhancement and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA, visit www.bma-milwaukee.org.
About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales.
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Contact us or call 720-904-8169 to learn more about our custom sales lead generation and search engine marketing (SEM) programs.
