March 27, 2006
Press Release - Major Corporate Speakers Slated for BMA Conference
Reprint from NM Marketing Communications

Marketing and business experts from top corporations including Boeing, Cisco Systems, Inc., Eastman Kodak Company, Johnson & Johnson, Microsoft Corp. and Siemens will be featured at the 2006 Business Marketing Association Annual Conference, "Return Of Innovation," which will be held May 11 and 12 in San Jose, Calif.

Speakers from these major corporations are part of a line up of 17 presenters that will help business marketers gain insights into product innovation, channel strategy, brand transformation and innovations in marketing technology. The program also will feature a keynote presentation by Jeneanne M. Rae, cited by BusinessWeek magazine as "one of the Magnificent Seven gurus of innovation."

"Thanks to the support of our sponsors, we have been able to gather an outstanding array of experts to discuss marketing innovations in the context of shifting global market requirements and evolving marketing best practices," said Kirby Strickland, CBC, chairman of BMA.

Sponsors for the 2006 BMA Conference are BtoB Magazine, Burson-Marsteller, ClearGauge, Eric Mower and Associates, GBC Brand Image Solutions, HSR Business to Business and LeadGenesys.

Reduced rate registrations are available for participants who sign up before April 1. The cost for the two-day session is $495 for BMA members and $685 for non members. The non-member cost includes a bonus one-year BMA membership. Single-day rates also are available.

For complete details on the "Return Of Innovation" program and fees, visit www.marketing.org. Presentations and speakers scheduled for the event include:

• Innovating Services in the Post-Six Sigma Era - Jeneanne M. Rae, Co-founder of Peer Insight LLC
• Maintaining Marketing Leadership in a Global Market - James Richardson, Senior Vice President, Commercial Business, Cisco Systems, Inc.
• Channel Innovation - Justin Crotty, Vice President of Channel Marketing, Ingram Micro
• Adding Value in Commodity Markets, Lori Colman, Chief Executive Officer, Colman Brohan Davis, and Mary La Guardia, Director of Marketing and Sales, Sensory Effects
• Using a New Product to Build Marketing Advantage, or How Boeing Got its Groove Back - Rob Pollack, VP Brand and Market Positioning, Boeing
• Brand Transformation-Repositioning a Top Brand to Spur Growth - Ty Roberts, General Manager and former CMO, Becker
• How to Increase Your Brand Value and Connect Better With Customers - Case Studies From Johnson & Johnson and Microsoft Corp - Betsy Steele, Senior Marketing Manager, Microsoft Corp., and Andrea Higham, Director of Corporate Equity, Johnson & Johnson
• Innovative People - What Top Marketing Organizations Seek and Expect From Their Leading Personnel - Brad McLane, Head of CMO Search Practice, Russell Reynolds
• Using Technology to Build Market Influence - Christi Pedra, VP and COO Siemens One, Siemens Corp. USA
• Internet Advertising for Measurable Results in a B2B Marketing Environment - Joanne Bradford, Vice President Sales, Microsoft MSN
• Correlating Advanced Web Analytics to Business Pipeline Value - Timothy S. Barngrover, Senior Vice President, Client Relations/Business Development, ClearGuage
• Enabling "The Market of One" - Diane Quinlisk, Senior Manager, Graphics Communications Group, Eastman Kodak Company
• Funnels, Buckets and the Lead CalendarTM: A ROMI-Based Methodology to Generate, Convert and Measure Sales Leads - Sam Eidson, Partner, 90octane, and Rich Carvill, Industrial Power Transmission Marketing Manager, Gates
• Marketing Innovation Trends: "Beyond Six Sigma Profitable Growth Through Customer Value Creation" - Gary Plaster, Author and Principal, Charter Consulting