April 1, 2008
Press Release
90octane Staff Members Speak at Business Marketing Association Events
Sam Eidson and Kayla Wagner discuss a lead generation case study & B2B search marketing
DENVER, CO, April 1, 2008 - Sam Eidson, 90octane Partner, and Kayla Wagner, Project Manager, each travel to local Business Marketing Association (BMA) chapters this month to discuss important topics in B2B marketing.
Wagner travels to St. Louis on April 3rd to speak with the group about "The Importance of Search in B2B Decision Making." She'll cover search engine marketing (SEM) strategies and tactics, including organic optimization and pay-per-click (PPC) advertising, and the importance of targeting potential customers through various stages of the decision-making and purchasing cycle.
Eidson is joined by Rich Carvill, Corporate Brand Manager for Fortune 500 company Gates Corporation, to deliver the presentation, "Evolution of a Lead Generation Program." The two travel to the Kansas City chapter on April 17th. The audience will learn practical tips for strategizing, measuring and optimizing lead generation programs, including the following: how to improve results when cost per lead starts flat-lining, how to reach high levels of search engine visibility with landing page content and how to expand upon one-offer landing pages to support complex purchase decisions.
For information about the St. Louis BMA chapter, click here, and for the BMA of Kansas City, click here.
About 90octane
90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing (SEM) services and sales lead generation capabilities to develop custom, results-driven solutions. Combining proprietary analytics tools with creative expertise, 90octane optimizes the impact of each interactive marketing dollar budgeted by clients, ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation.
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