June 2, 2005
Press Release
Norgren Beats Aggressive Sales Lead Generation Goals with 90octane
Denver, June 2, 2005 - Norgren, a world leader in the motion and fluid control industry, recently partnered with
90octane LLC to launch an ambitious electronic lead generation program. In the first phase, the program surpassed Norgren's goal
of 2,000 leads in six weeks by over 60%.
Targeting design engineers within the U.S., Norgren and 90octane devised a strategy employing multiple online advertising tactics
to drive OEM engineers to an Interactive Solution Center®. This leads generation system presented prospects with information and
tools to help them make pneumatic system decisions and solicit their interest in Norgren products.
"90octane came to Norgren as a highly recommended partner in online promotion and sales lead generation and it did not disappoint," said
Terry Weeber, Norgren's director of marketing. "With 90octane's guidance, Norgren achieved a program result well beyond anything
the company had ever experienced -- over 3,000 sales leads in six weeks, quality ratios surpassing previous benchmarks,
and 'right now' sales results. We're believers in the skills of 90octane."
Based in Littleton, Norgren primarily serves the automotive, commercial vehicle, electronics, packaging and medical industries. A
subsidiary of the United Kingdom-based IMI Group, Norgren's sales and service network extends across 75 countries.
90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing services
and electronic lead generation capabilities to develop intelligent, results-driven solutions for business-to-business enterprises. Employing
a series of comprehensive analytical tools, 90octane helps optimize the impact of each interactive marketing dollar budgeted by clients
ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation.
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