June 10, 2008
Press Release

Atlas Copco CMT USA Hires 90octane for Sales Lead Generation

The Denver-based interactive marketing agency launches microsite to sell used drilling rigs

DENVER, CO, June 10, 2008 - Atlas Copco Construction Mining Technique USA LLC, the US sales company of the world-leading provider of industrial productivity solutions, is partnering with Denver-based interactive marketing agency 90octane to increase sales of used, deep-hole drilling rigs. 90octane developed and hosts a user-friendly, informative microsite featuring an Interactive Rig Locator, or Flash-based system pinpointing available equipment by region.

The site, www.atlascopcomarketplace.com, will connect prospects from the construction and mining industries interested in used rigs with sales representatives.

"Through this microsite, Atlas Copco CMT USA hopes both to increase our sales of used rigs and reduce the turnaround time of each rig. We picked 90octane as our partner as we felt they offered both the technical and the marketing expertise to achieve our goal, and the enthusiasm and responsiveness to meet our deadline," said Joanna Canton, Marketing Communications Director for Atlas Copco CMT USA.

About 90octane
90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing (SEM) services and sales lead generation capabilities to develop custom, results-driven solutions. Combining proprietary analytics tools with creative expertise, 90octane optimizes the impact of each interactive marketing dollar budgeted by clients, ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation.

Return to Press Releases

Contact us or call 720-904-8169 to learn more about our custom sales lead generation and search engine marketing (SEM) programs.