August 28, 2006
Press Release
Globus Family of Brands Renews Partnership with 90octane
DENVER, August 28, 2006 - To continue increasing 2007 passenger count, international tour operator Globus family of brands has renewed its partnership with interactive marketing agency 90octane.
Globus family of brands, which consists of the brands Globus, Cosmos, Monograms, Avalon and Brennan Vacations, has partnered with 90octane to lead its search engine marketing initiative since 2003. In the last year the team has implemented organic conversion tracking, the proprietary 90octane visibility index GrindexTM, and XML sitemaps based on region seasonality. The renewed program will hinge upon a comprehensive search engine marketing strategy, including search-driven conversion targets for both paid placement and organic search visibility. Globus family of brands has also tapped 90octane to drive bookings to Globus Faith, which offers escorted religious tours.
90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing services and electronic lead generation capabilities to develop intelligent, results-driven solutions. Employing a series of proprietary analytical tools, 90octane helps optimize the impact of each interactive marketing dollar budgeted by clients ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation.
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