September 19, 2008
Press Release

Globus family of brands & 90octane Earn Finalist Status in the OMMA Awards 2008 Search Campaign Category

Interactive marketing agency 90octane's SEM strategy for Globus family of brands includes SEO, PPC, contextual advertising and social media

DENVER, CO, September 19, 2008 - Interactive marketing agency 90octane's search engine marketing (SEM) program for Globus family of brands earned Finalist status in the OMMA Awards 2008 competition's Search Campaign category.

90octane demonstrated outstanding strategic and creative execution by targeting the unique audiences of the travel provider's brands – Globus, Cosmos, Monograms and Avalon Waterways – and by increasing their online visibility. The agency implemented search engine optimization (SEO), pay-per-click (PPC) advertising, contextual advertising, social media and online video to boost search engine rankings and drive conversions on several websites.

About Globus family of brands
Globus family of brands, including Globus, Cosmos, Monograms and Avalon Waterways, provides a variety of products that match today's diverse traveler with unparalleled vacation experiences. The tour operator has offered hundreds of unique itineraries all over the world for 80 years. For more information, please visit www.globusfamily.com.

About 90octane
90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing (SEM) services and sales lead generation capabilities to develop custom, results-driven solutions. Combining proprietary analytics tools with creative expertise, 90octane optimizes the impact of each interactive marketing dollar budgeted by clients, ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation.