August 16, 2006
Press Release

Hensmann Training Hires 90octane for Lead Generation Program
DENVER, September 28, 2006 - Technical certifications specialist Hensmann Training recently hired interactive marketing agency 90octane, LLC, to develop and execute an online marketing plan aimed at increasing student awareness of the company's IT training programs and generating qualified leads for its sales force.

Hensmann Training offers high-end technical training in Microsoft^® and other networking and development technologies. The lead generation program incorporates a Hensmann customized instance of 90LeadsT, 90octane's proprietary online lead generation technology. This system delivers a front-end with brand continuity, distributes leads directly to Hensmann's sales representatives and provides real-time marketing and conversion metrics for strategic program adjustment.

90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing services and electronic lead generation capabilities to develop intelligent, results-driven solutions. Employing a series of proprietary analytical tools, 90octane helps optimize the impact of each interactive marketing dollar budgeted by clients ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation.

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