October 8, 2007
Press Release

The Globus Family of Brands Renews Online Marketing Contract with 90octane

The Denver-based interactive marketing agency will continue to provide SEM services and will incorporate new online tactics in support of the travel provider's business goals

DENVER, CO, October 8, 2007 - The Globus family of brands, the world leader in first-class, escorted travel with 80 years of experience, has renewed its contract with 90octane, LLC. The agency has provided search engine optimization (SEO) and pay-per-click advertising (PPC) services to the Globus family of brands since 2003 and will support the business’s growth initiatives in innovative ways.

"We've made huge strides in the online space in recent years, and I attribute a lot of that success to our partnership with 90octane," said Steve Born, Vice President of Marketing for Globus family of brands. "To survive in travel, companies need to be on the shelf in all online channels. Not only are we there, but 90's work has helped springboard us to the top of our category. And they’re not resting there, either. We truly see our team at 90octane as an extension of our department."

90octane plans and manages interactive campaigns for 10 Globus product or services websites. A new strategic plan for Globus includes recommendations for contextual advertising within sites featuring lifestyle-relevant content, as well as a push-media strategy with e-newsletter sponsorships and online ad units in travel-specific channels.

Attention to the seasonality of the travel industry, such as noting when certain geographies are popular destinations, drives PPC strategy, tailoring of XML sitemaps, and creative direction. In addition, online programs segue with Globus PR and offline advertising efforts to ensure timely, consistent messaging across all marketing channels.

About 90octane
90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing (SEM) services and sales lead generation capabilities to develop custom, results-driven solutions. Combining proprietary analytics tools with creative expertise, 90octane optimizes the impact of each interactive marketing dollar budgeted by clients, ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation.

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