October 15, 2007
Press Release

Trico Products, Global Leader in Windshield Wiper Blades, Renews with 90octane

Denver-based interactive marketing agency 90octane tasked with SEO of site and email campaign with a unique call-to-action

DENVER, CO, October 15, 2007 - Trico Products introduced the first wiper blade in 1917 and invented an industry. Ninety years later, the global industry leader has renewed its contract with interactive marketing agency 90octane to augment the online visibility of its brand. The upcoming program will include a targeted email campaign and more in-depth search engine optimization (SEO) of the company's website. Trico has partnered with 90octane since March 2005.

"I rely on 90octane not only to help us achieve visibility in the top search engines for very competitive terms, but also to help us determine if that search engine visibility is driving quality traffic and conversions. 90octane is a true partner, and they have made a significant impact on our search engine rankings and business," said James Croston, Director of Marketing for Trico Products. "Search 'wiper blade' in Google, and Trico Products has the #1 listing out of over 2 million. The results speak for themselves."

In addition to SEO, the program will include an email campaign with a unique service to recipients. On the company site at www.tricoproducts.com, visitors are invited to register their vehicles, and in turn, receive timely notifications to replace their windshield wipers. The bi-annual notification service has an added benefit – it synchs up with daylight saving time. The helpful reminder encourages two important actions: change your clock and your wipers.

About 90octane
90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing (SEM) services and sales lead generation capabilities to develop custom, results-driven solutions. Combining proprietary analytics tools with creative expertise, 90octane optimizes the impact of each interactive marketing dollar budgeted by clients, ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation.

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