November 17, 2008
Press Release

90octane Launches CMS that Streamlines Marketing Microsite Development

New Content Management System Reduces Time Required to Create, Update and Measure Lead Generation Campaigns

DENVER, November 17, 2008 - Conversion-driven marketing agency 90octane has launched 90core, a content management system (CMS) that streamlines the development and maintenance of lead generation microsites. While the firm has always used proprietary technology to develop landing pages, track conversions and generate reports, the new system reduces the time needed to create the registration-based user experience and deep tracking necessary for 90octane's custom, strategic programs.

90core's modular structure enables 90octane's developers to shorten turnaround time from site design to launch. Copy, image and registration changes are facilitated through an administrative tool. The system's ready access to data and improved reporting allow the agency to deliver its detailed metrics-based reports with greater efficiency. Finally, 90core is SEO-friendly.

Speaking on the resources the firm dedicated to developing the new system, 90octane partner Sam Eidson said, "We are committed to producing bottom-line results for our clients, continuously measuring programs against success metrics, and optimizing based on these learnings. 90core lets us do all of it faster and less expensively than ever before."

About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales.