LeftHand Networks — Lead Generation and Lead Nurturing
90octane has managed LeftHand Networks' online lead generation program since 2004. During the last quarter of 2007, 90octane's challenge was to generate new sales leads from an audience of IT executives, while effectively nurturing an existing database of leads from previous quarters' programs. An external media and pay-per-click (PPC) advertising program were implemented to drive targeted leads to LeftHand Connection, a marketing microsite, at a low cost-per-inquiry (CPI).

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Heifer International — Integrated Search Engine Marketing
90octane client Heifer International raised the bar for online donations in 2007. The PPC program generated more dollars for the nonprofit than ever before, while also lowering the cost per donated dollar by 30% from the previous year. The holiday season campaign was enhanced by the Google Grant that 90octane applied for and won on behalf of Heifer.

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Globus family of brands — Integrated Search Engine Marketing
Globus family of brands has partnered with 90octane since April of 2003. During the 2007 program, gains made in search engine exposure through SEO and PPC were leveraged to achieve a 65% conversion rate increase and 27% decrease in cost per conversion in a 12-month period. One effective element of the strategy was tailoring the campaigns to the seasonality of the travel industry.

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ProLogis — Lead Generation
90octane approached the development of a ProLogis microsite with a highly innovative use of Ajax. The team’s careful degradation of JavaScript for the ProLogis Research Center has resulted in a library of reports that is user-friendly, encourages downloads and is visible in the search engines.

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Gates Corporation — Lead Generation
When Gates Corporation needed an innovative way to drive belt sales, it turned to 90octane. By developing a comprehensive lead generation program, leveraging the Lead Calendar^TM and Media Matrix^TM, 90octane and Gates have opened the door to hundreds of new targeted leads per month.

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Norgren — Lead Generation
Norgren set an aggressive goal for themselves and the 90octane team. The objective was to generate 2,000 leads in approximately six weeks, while decreasing their cost per lead from $75 to $50. Using custom lead generation tools like 90octane's Interactive Solution Centers^TM the team exceeded the 2,000 lead benchmark by 63% while decreasing total cost per lead to under $35.

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LeftHand Networks — Lead Generation
LeftHand Networks partnered with 90octane to develop a comprehensive strategy tailoring LeftHand's message and offer to its target audience. A high degree of flexibility was built into the strategy to optimize the program on a quarterly basis and stay ahead of changes within the industry. By partnering with 90octane, LeftHand Networks furthered its goal of becoming a recognized provider of storage solutions, and continues to drive qualified leads.

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Gates Corporation — Search Engine Optimization
90octane's strategic search engine optimization program has not only increased Gates Corporation's visibility on multiple search engines for extremely competitive keyphrases, it has driven qualified traffic to the site, resulting in targeted leads for the Gates sales force.

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Heifer International — Pay-Per-Click Advertising
Download this case study to learn more about 90octane's partnership with Heifer International. Program highlights include: 563% increase in click-through rates, a 65% decrease in cost-per-click and more.

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Group Voyagers — Integrated Search Engine Marketing
Overcoming the challenges of the competitive leisure travel industry online, 90octane helps Group Voyagers achieve impressive results driven from a strategic mix of search engine optimization and pay-per-click advertising.

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Brennan Vacations — Search Engine Optimization
After only one week of implementing 90octane's search engine optimization recommendations, Brennan Vacations had a dramatic spike in search engine visibility. Download this case study to learn more about the success of this program and 90octane's approach to search engine optimization.

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Gates Corporation — Lead Generation
The first quarter of the Quick-Lok program resulted in 286 qualified leads, exceeding the timeframe goal by 14%. Through lead prioritization, a more efficient follow-up process has been established for the sales channel and a tiered offer mix is now being used for every lead generation program in the Fluid Power division. Download this case study to learn more.

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HomeAid America — Search Engine Optimization
This search engine optimization program sparked a valuable relationship between HomeAid America and ABC Television. After finding the HomeAid America site through a Number 1 listing via an online search, ABC producers featured HomeAid on their Emmy award-winning show Extreme Makeover: Home Edition.

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:: HomeAid America - Client Testimonial