LeftHand Networks Gains Promising Sales Leads and Strengthens Brand as Storage Innovator
LeftHand Networks is the leader in highly available and scalable iSCSI SANs (Storage Area Networks). Failsafe data availability,
simple scalability, and ease of use make the LeftHand SAN ideal for mid-tier enterprises, including health care institutions, state
and local government agencies, and educational institutions.
Sample Creative: Creative Concept | Landing Pages | Email | Ad Units
Challenge
When LeftHand Networks signed on with 90octane in November, 2004, the company had multiple goals. One key objective was to generate quality sales
leads. In addition LeftHand wished to distinguish its innovative solutions from the competition and boost its positioning online as the leader
in the fast-moving network storage sector. 90octane was brought in to help the LeftHand Networks team create and execute a lead generation
and online branding program to achieve these goals.
Solution
Leveraging LeftHand Networks' existing in-house online marketing technology, 90octane acted as a strategic online marketing arm. The team began
by developing a comprehensive strategy to tailor LeftHand's message and offer to its target audience. A high degree of flexibility was built into
the strategy to optimize the program on a quarterly basis and stay ahead of changes within the industry. By optimizing offers and messaging every
three months, 90octane was able to apply best practices to creative concepts for branding and lead generation. Using a client-tailored ROI model,
90octane was able to track sales back to targeted marketing tactics and measure the program's bottom-line success.
Results
One year after signing on with 90octane, LeftHand Networks continues to increase quality leads while decreasing cost per lead. Thus far, 2,860 leads have
been generated while detailed program measurement has yielded a cost-effective offer and media mix. Major milestones of the program include doubling sales
growth and reaching the company's 1000th customer. Working with 90octane, LeftHand Networks has surpassed its goal of becoming a recognized provider of
storage solutions and has realized numerous documented sales from this partnership.
For more information, please contact info@90octane.com
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