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  :: 90octane Creative Development

 


Creative Development

Our creative services offer a lead-generation focused way to carry your brand to the online environment. That's why the same amount of planning and attention to detail that makes a 90octane strategy reliable goes into the planning, creation and execution of our creative elements of the program. Whether you need email campaigns or media placements in newsletters, 90octane can develop creative that will convert in today's competitive environment.

Conversion goals drive creative
When developing a creative plan for our clients, we always think conversions first, then apply the knowledge that we have to the constantly changing forms of online media. Our creative strategy involves developing materials that are eye-catching and unique without sacrificing value to the end user.

Our Creative Conversion Specialists oversee creative development with an eye specific to lead generation goals. We have extensive knowledge of best practices for landing pages. Through exhaustive testing, we have developed and honed our skills in this area to provide conversion rates that are consistently above industry averages.

90octane will outline a comprehensive plan detailing the steps that should be taken to execute successful creative elements within your program, including:

:: Graphic/Art Services:

  • Generating several creative concepts for you to review before moving forward with one theme

  • Adapting creative to fit your tactical mix and media placements

  • Developing tracking mechanisms so you can see which pieces of creative are converting best

  • Constantly managing and innovating creative that is currently in use

:: Copywriting Services:

  • Having a specialist learn the language of your company and industry to write targeted, effective copy that always has the end user in mind

  • Using our knowledge of best practices to ensure copy in emails and newsletters is geared toward conversion

  • Utilizing effective placement of "call to action" phrases throughout copy

In addition to making sure your creative receives high visibility and traffic, we constantly track results and further optimize creative materials in order to capture as many qualified prospects as possible.


 
 
 



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