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  :: Technology - Lead Generation Systems

 


Lead Generation Systems

The success of a lead generation program hinges on a landing page or marketing microsite that is designed to convert - and that's where lead generation system technology comes in.

Should you provide one offer or multiple offers?
What does your registration entail?
Where and how will your leads be managed once captured?
Can you access the lead in real-time?
Is there easy maintenance when it comes to modifying your landing page?

Our experience has equipped us not only with the knowledge to advise you on what type of landing page format will provide the highest conversion for your program, but also on the system as a whole. Whether we use our in-house proprietary technology or leverage your already established infrastructure, 90octane can adapt any lead generation program to your technology needs.

Optimized landing pages drive results
Whether you use a one-offer landing page or a multi-faceted microsite, once your program is in full force we monitor its performance in real-time and make modifications if the conversion is not satisfactory. Each change is documented and tracked for overall testing purposes, helping to optimize the landing page for the best results.

:: Interactive Solution CentersTM
Interactive Solution CentersTM, built on 90octane's proprietary marketing microsite platform, provide your prospect with multiple offers that help nurture the lead to eventually become a sale.

We can work with your existing IT platform
To many of our clients, it is critical they continue to host and control technology in-house. We understand the need to leverage your existing technology, and we can efficiently move through the lead generation program development with step-by-step custom integration, including transfer of code, images and data. We work directly with your current infrastructure to build a fully functional lead generation program.

Start generating leads right out of the box
90octane also can provide fully functional lead systems, including a landing page, registration page and database. If you are new to lead generation, or simply do not have the in-house resources to manage more technology, we can help you build a custom system from the ground up - at an affordable cost. Our standardized lead generation solutions include the following features:

  • Landing page with complete tracking capabilities

  • Customized registration form

  • Database for lead capturing, accessible 24/7 online

  • Custom ad unit and email template


 
 
 



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