Media
When it comes to the factors of successful conversion, media is second only to offer - and online media is a
fast-moving target. Because the landscape is constantly evolving, each year you have entirely new options to evaluate. When
you make us part of your team, you keep your program up to date with the latest developments, and your results are optimized. What's
more, the entire process is effectively managed without using your internal resources.
Seeking out opportunities
We start by identifying the universe of media opportunities that could potentially fulfill your marketing objectives. We focus on the
tactics that convert prospects to qualified leads, and supplement these with targeted impressions for branding objectives. Our
network of media representatives and brokers round out the list of opportunities.
Using the 90octane Media MatrixTM we narrow down these media opportunities to a targeted list based on:
fit with target audience and effective circulation
content aligned to your messaging
ad unit format, flexibility and advertiser control
cost
Based on these factors, we prioritize the available options, project the number of leads from each direct tactic, and come up with a
target cost and quality of leads. These are the metrics that guide us in narrowing the media universe down to an effective launch.
