Clickthroughs aren't enough
90octane's proprietary systems include detailed mechanisms that track from impression to clickthrough to site visit behavior and registered profile information. This means we can measure the true effectiveness of each offer, each piece of media and each pay-per-click keyphrase.

Going back to strategy
Data can be tracked, but it doesn't mean anything until the data is effectively analyzed against the success metrics in your strategy. We analyze the results of your program based on what you set out to do when you hired us. This analysis will focus on some or all of the following success metrics:

• Cost per qualified lead

• Lead quality metrics

• Sales, tracked back to lead obtained through specific offers and media

• Multiple profitability measures

Your customized 90octane Interactive Solution Center^TM is specifically designed to capture the success metrics relevant to your interactive marketing strategy.