Pay-Per-Click Advertising According to Jupiter Research, by 2010 online marketers will spend $7 billion on pay-per-click (PPC) advertising - the search engine marketing tactic that requires companies to pay a fee every time a searcher clicks on their sponsored search results. With these programs destined to become more competitive and more costly over the next few years, it is vital to have a strategic plan in place that makes the most of your investment. 90octane is a certified Google pay-per-click advertising provider, and we have developed and managed traffic-boosting PPC programs since 2002.

:: Compelling messaging drives searchers to your site
Once targeted pay-per-click search terms have been identified, 90octane begins developing the creative portion of the program - the advertising copy that appears under the sponsored search results. It's ultimately what will turn a "looker" into a "clicker" (and ultimately into a customer) while complying with the strict business rules of each individual pay-per-click engine.

:: The right bid for each keyword maximizes your budget
The amount of budget dedicated toward your pay-per-click program is determined during the initial part of the program. But how this budget is distributed to the various search engines and keywords is another important element in the success of your pay-per-click program. Our experts develop a comprehensive budget allocation strategy that incorporates such factors as the density of your target audience, time-sensitive offerings, search engine rules and engine success.

:: A dedicated 90octane team member tracks progress and makes modifications
After putting your pay-per-click program into motion, we analyze the results and recommend periodic modifications to creative, keywords and budget, when necessary. These return-based recommendations are based on a proprietary set of measurement tools and processes that help us efficiently keep your program on-strategy.