Search Engine Optimization (SEO)
Earning a top position in a search engine is a proven way to drive qualified traffic to your site. But, contrary to popular belief, you can't simply buy your way to search success.

Pay-per-click (PPC) advertising provides immediate results, but it's only part of the picture. For sustained, cost-effective visibility, it's critical to achieve organic search engine listings. These are the natural results that show up in the main section of an engine's results. Half a web searchers' attention goes directly to these listings, and unlike pay-per-click the clicks are free of charge. The challenge? To make it into the engines' databases your site needs to be optimized with a well developed strategy and a sustained maintenance program.

90octane's search engine optimization (SEO) services can give you the front-page rankings you need. We analyze your website's code, copy, architecture and design to improve your listings on directories and engines such as Google, Yahoo! and MSN.

:: Keys to qualified traffic: keyphrase strategy and tailored tactical mix
To break through competitive search barriers, you don't need a giant marketing budget. You don't need to - and shouldn't - use every aggressive optimization technique. You need strategy. The first key is the keyphrase list: the search terms that your target audience will use to find you. All 90octane SEO programs begin with structured keyphrase identification and prioritization. Before evaluating your site, our SEO experts analyze your target audience, business goals and competitive environment, identify an initial set of keyphrases, and narrow this down with popularity analytics and other 90octane tools.

We match this keyphrase strategy with an up-to-date knowledge of the factors that go into search engines' algorithms, their relationships with other engines and directories, the strengths and weaknesses of your site content and architecture, and the techniques that will have the most impact on your program. The result is a complete set of strategic recommendations customized for you.