Social Media Strategist

90octane is a digital agency that specializes in Top Pursuit Marketing™. We help clients meet their revenue goals through the strategy, execution, measurement and optimization phases of hyper-targeted programs. Tactics include microsite and landing page development, website development, online advertising, email marketing, search engine marketing and social media marketing.

We’re looking for a smart, energetic and innovative full-time, Social Media Strategist to strategize, execute and optimize social media programs and seek out the latest innovations and opportunities in social media to create action. If you are a strategic thinking data junkie driven by problem solving, please read on:

Responsibilities

  • Responsible for the day-to-day management of the social media communities (including strategic campaign development, advertising execution, engagement, managing creative processes, reporting) across Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, etc.
  • Assist client team in the development of social media strategies for a diverse range of agency clients, including complex, global B2B organizations with multiple business units.
  • Utilize social media to help articulate and sell complex products and solutions through B2B-driven programs.
  • Develop and execute against highly specific audiences and targeting strategies in order to reach various client personas and targets.
  • Drive communication strategies for a multi-channel social media program centered around specific business goals.
  • Use social media data to measure program effectiveness against KPIs.
  • Collaborate with 90octane teams on digital program strategy, including direct integration with media, PPC, SEO and analytics and insights.
  • Interface directly with storytelling and design team to provide direction for the creation of visual and written assets.
  • Assist in development of new business pitches.

Qualifications

  • Bachelor’s degree – preferably in marketing, communications or business management
  • 3-5 years of experience in digital marketing, marketing communications, PR or social media
  • Strong understanding of consumer behaviors and digital trends
  • Analytical thinker with strong problem solving skills and proven experience developing and managing to performance metrics
  • Knowledge of social media monitoring and measurement tools and processes
  • Understanding of social advertising platforms (Power Editor, LinkedIn Advertising, etc.)
  • Strong written and oral communication and presentation skills
  • Ability to develop and direct creation of specific editorial content that will measurably improve brand awareness and conversions
  • Ability to manage against aggressive timelines with flexibility to rapidly shift priorities
  • Impeccable attention to detail and quality assurance (QA) while working under tight deadlines and within budget
  • Knowledge of search marketing (SEO & PPC)
  • Proven successful direct client relationships
  • Proficiency in MS Office: Word, Excel and PowerPoint

At 90octane, we believe trust is a differentiator. Our clients trust us with their brands and business goals. Each member of our team earns that trust through hard work, courage, integrity and passion. We hire people who are hard-wired with these qualities, and we continually evolve our culture to develop them. Trust helps us produce results for our clients without micromanaging our team.

Compensation
Compensation commensurate with experience and qualifications. We offer excellent medical, dental, vision & life insurance as well as open PTO policy.

How to Apply
Please send your resume, a cover letter describing how you are a fit for the position and a link to your portfolio (or several work samples) to jobs@90octane.com with “Social Media Strategist” in the subject line. No calls please.

90octane is an Equal Opportunity Employer.