Sign up for our monthly e-newsletter 90news, and stay informed of valuable industry information about conversion-driven marketing. You'll learn actionable tips for SEO, paid search, lead gen strategies, lead nurturing and other online marketing innovations. Also check out the Archives to read past stories.
One of the benefits of implementing marketing automation technologies is the unification of the marketing sales funnel into a single efficient system. Learn how marketing automation, combined with common goals and defined measurements of success, can streamline your strategy and deliver more highly qualified leads.
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The use of automated lead generation, lead scoring and lead nurturing techniques is rapidly overcoming traditional processes as companies aim to increase productivity, efficiency and revenue. Learn about the challenges facing SMEs considering the implementation of marketing automation.
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Learn how to measure your organic search presence with search engine marketing metrics that analyze SEO efficacy and website performance.
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Franchise owners benefit from joining an established business familiar to droves of consumers, rather than building a brand from the ground up over the course of years. But where do corporate marketing goals and an individual store owner's needs meet?
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Google+ has burst onto the social networking scene and is attempting to play on Facebook's weaknesses. Find out how to capitalize on Plus features for business purposes and personal use.
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Taking the time to consider what features are required to run effective lead generation and lead nurturing campaigns within your content management system (CMS) matters.
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Paid search isn't just a cost-effective conversion booster. When marketers take a creative approach to the tactic, it can have a much broader impact on their programs.
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Consumers today operate in a world that is active and information-rich. Marketing professionals are adapting by developing creative ways for media tactics and platforms to work together and create cohesive, measurable campaigns.
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Marketing is often the first budget to be cut when the going gets tough. That's because proving their efforts in terms of ROI, generated leads and contacted customers can be a challenge for marketers.
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A new trend is on the rise. Businesses are sending customers to Facebook pages instead of corporate websites. One of our clients recently posed the valid question, "Is this a good tactic?"
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Social media campaigns offer businesses new ways to engage with potential and existing customers. By dedicating a resource or team of people, utilizing trackable links, soliciting customer opinion and carefully planning a content strategy, your business can leverage social media to drive lead generation conversions.
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Major changes took place in online marketing over the 2010 year laying the groundwork for exciting new marketing initiatives in 2011. The growth of mobile advertising, social media, online video advertising and local search provides marketers with a platform to innovate.
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Many nonprofits depend on generating their highest volume of donations during the last three months of the year. See how 90octane helps such organizations integrate traditional tactics with ever-evolving tactics in search, display and more to surpass donation goals.
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Optimized press releases can have both an immediate and long-term impact on an organization's search engine visibility. Augmenting traditional PR tactics with search engine optimization (SEO) techniques also builds brand awareness and credibility, helps usurp the competition, drives qualified website traffic and generates inbound links. Learn more.
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A key advantage of interactive marketing tactics is that they can be tracked and measured. What marketers do with the metrics determines whether the programs are truly an investment or just a cost. Learn why relating tracking to program goals and reporting for decision and action first are important parts of the measurement process.
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There are many advantages to running SEO and pay-per-click (PPC) advertising programs in tandem. Learn how to use these tactics to boost traffic, increase visibility, secure top positioning and gain greater advertising control.
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In today's marketing and sales climate, the power is in the consumer's hands. Time may be no more precious than it used to be, but we have the tools and information to control how we spend it. The last thing we want to respond to is the hard sell. But a relevant lead nurturing process designed by a company who puts themselves in our shoes? We're in.
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Last year, over two billion people accessed the Web via mobile phones. Always on the go, these busy Web users need mobile websites that are fast, searchable and easy to navigate. Read our recommendations to keep in mind when designing and developing a search engine optimized, mobile website for your business.
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Learn how mobile marketing intersects with local advertising opportunities. You'll see that businesses are finding an increasing number of channels that help them target mobile audiences at the local level — from location-based apps to organic and paid search made mobile-friendly.
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It's one of those emerging trends that opens up so many possibilities you might be wondering where to begin. Learn why you might consider incorporating mobile marketing - from text messaging to mobile websites and landing pages - into your integrated marketing strategy.
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With the introduction of universal search in recent years, it's no longer sufficient to simply optimize a website's content and metadata. Read our SEO tips for video, news and images, three of the less traditional types of listings within search engines.
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Your landing page can make or break your online marketing conversion rate. That's why including landing page optimization in your strategy increases your chances of reaching conversion goals and overarching business goals. Find tips related to your landing page call-to-action, content, color choices and more.
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"Optimization" has its place in many marketing tactics used to build brand awareness, attract your audience, and of course, create conversions. Learn what it takes to achieve full-circle optimization — an iterative process that makes the most of business goals, program strategy, implementation and analysis.
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Despite the economy's midlife crisis, the field of communications continued its incredible rate of change. In 2009 Microsoft unleashed Bing, and Google powered through with Wave. Our top search term was "Twitter," and B2B marketers started cracking the code to success in YouTube. Learn more about the innovations and trends that will impact conversion-driven marketing in 2010.
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Mobile marketing, including email, pay-per-click (PPC) advertising and apps, should be a greater focus in 2010 marketing plans. Search engine optimization (SEO) makes way for the increasing importance of personalized search, video optimization and local search listings. And social media marketing's impact on search rankings will encourage organizations to pursue new communication channels.
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See how online retailers are utilizing comparison-based shopping engines, social networks and free shipping promotions to drive revenue and ensure a successful holiday season.
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Marketers are finding ways to not only gain visibility from social media but also to drive conversions and gain qualified sales leads. A strategy for targeting key audiences in the most relevant social media outlets sets the stage. Then organizations appeal to prospects with a conversational tone and valuable offers. Learn more about how to gather lead information and leverage content across multiple channels.
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Over the last few years social media has grown at a rapid pace. Is your company keeping up? It's time to start looking at social media as a potential tool to boost your marketing programs instead of an intimidating trend. By using social outlets like Twitter, YouTube, Facebook and LinkedIn, your company can open up conversations with consumers and prospects, promote upcoming events or products, and build its brand.
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After much discussion over the best name for Microsoft's newest search engine, "Bing" came out on top. The new name rolls off the tongue and is very fitting. It's to-the-point and sounds exciting, which directly reflects the new engine's take on search. Learn how Bing distinguishes itself from other search engines.
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So, you recognize a need for your organization's marketing team to deliver more high-quality leads to the sales team. You anticipate such a cause will be worthy of your organization's time. You're probably right. But rather than outlining what makes lead generation and nurturing programs so valuable, I'd like to discuss the building blocks you must have in place before they ever commence.
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Learn why long-tail keywords are becoming increasingly critical in search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns and what challenges they present. Despite increasing management time and scalability issues in your SEM programs, these terms can show a high return for your effort.
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Analytics provides the data you need to track, measure and optimize your online marketing programs. The value of analytics tools becomes even greater when you use them in conjunction with other marketing statistics. In this article, we'll review from start to finish how to make better use of your data.
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This month we introduce a structured approach to optimizing a sales lead generation program. When budgets don't allow you to add new campaigns, a program audit can help you better capitalize on existing campaigns.
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Optimization is the key to success with any interactive advertising program. With routine analysis and improvements, programs evolve, generating better response at a lower cost. Read tips on making the most of your online media.
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We set out to help you determine whether generic Top-Level Domains (gTLDs) should be on your radar. ICANN establishes its process for purchasing and registering for domains beyond .com and .org.
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According to the research firm Hitwise, about 69.5% of U.S. searches in 2008 took place on Google. Take a look at how the search giant will keeps its hold during 2009: capitalizing on Image Search, expanding mobile capabilities, and adding personalization.
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Businesses are shifting their focus to becoming more profitable and efficient. Learn the ways to make the most of your online tactics, from SEO and paid search, to content targeted advertising and social media.
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Organizations following lead nurturing best practices find that sales gives marketing-generated leads more attention, close rates increase and the cost of conversion decreases. Read actionable tips on campaign customization, integration, timing and more.
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Lead nurturing makes the most of existing leads, and incorporating this tactic into your marketing program is especially important when the economy is weak. With the potential for your prospects' sales cycles to lengthen, matching targeted offers with good timing will keep your business in the running.
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Learn tips for managing the intricacies of a global search engine marketing (SEM) program, which involves multiple languages, stakeholders in various locations, and even different local search engines.
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Not only do Enhanced Online Campaigns allow advertisers to target specific content using keywords, but they also effectively target your marketing budget to the sites where you're seeing conversions.
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You know what Facebook and MySpace are. What you don't know is how social sites might connect to your marketing plan. Learn what it takes to put a social media marketing plan in place.
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Microsoft's Live Search Cashback program is injecting some competition and introducing new ideas into the SEM space - giving searchers and advertisers more options.
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Lead nurturing is conducting a conversation, through marketing messaging, with a sales lead to bubble him up to warm status.
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This month we introduce a structured approach to optimizing a sales lead generation program. When budgets don't allow you to add new campaigns, a program audit can help you better capitalize on existing campaigns.
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Copy in lead generation campaigns should entice and convert prospects. Read 10 tips for crafting compelling content in landing pages, microsites and websites.
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When strategizing a plan for your Pay-Per-Click (PPC) spending, create a PPC Budget Calendar that will help pull in qualified leads at the most opportune times.
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No single offer is guaranteed to convert a prospect into a sale. Lead generation campaigns require a fresh mix of content. Think blogs, podcasts and even games.
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Online video, in its many forms, has become an engaging medium for blending information with entertainment at the center or in support of a marketing campaign.
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Tailor lead generation registration forms to provide a rich user experience, ask only the information needed and encourage the most qualified signups through an ongoing dialogue.
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Contextual advertising has the potential to allow advertisers to reach prospects who read and become more engrossed in online content, not just those performing searches in the engines.
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As prospects become savvier in evaluating when they will part with personal information, marketers must consider their options in allowing for free information exchange versus capturing data through registration.
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Geotargeted pay-per-click (PPC) advertising, in which specific regions are selected for ads to appear, is one tactic in search engine marketing (SEM) that's meeting the demand for better ways to reach a target audience.
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Google has expanded their online portfolio into television, print, radio and newspapers. Marketers will more easily target, create, launch and track offline marketing initiatives to increase conversions while decreasing cost.
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Ajax, which is JavaScript loading new content into a page instead of the web browser, can impact search engine optimization (SEO) if not implemented carefully. 90octane offers a proven methodology.
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When using search engine optimization (SEO) and pay-per-click (PPC) advertising to generate sales leads, match keywords to the stages of the buying cycle when you'd like to reach your target audience.
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Implement a process for targeting key decision makers and influencers with informational offers such as white papers, webinars, ROI calculators and case studies in your next demand generation campaign.
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Email marketers must be prepared to make their messages compliant with Outlook 2007. Read through tips that will help your emails render properly, such as avoiding background images and testing margins.
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Pay-per-click (PPC) services have moved to quality score models. Advertisers compete in a more complex environment where creating relevant ad text, maintaining better click-through rates and providing relevant content on landing pages is critical.
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Some online publications offer guaranteed lead programs. While they can provide a positive return on your marketing investment, these opportunities must be evaluated in the context of program goals.
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The 90octane Team offers a review of search engine marketing (SEM) and lead generation strategy changes during 2006 and looks forward to what the coming year will bring for online marketing.
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Deliver the appropriate marketing message and offer for every stage of the buying cycle in your next lead generation campaign.
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Because search engines strive to deliver relevant results to searchers, your website's content is critical to its rankings. One search engine optimization (SEO) tip is creating clean navigation.
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While the best ROI on a large budget comes from a lead generation program built with strategy, systems and processes in place, organizations with smaller budgets can develop a successful program one piece at a time.
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Pay-per-click (PPC) advertising is constantly changing. Take advantage as more options for targeting your audience and testing keywords come into play.
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A lead generation program should go beyond optimizing for a reduced cost per lead. With a marketing microsite called an Interactive Solution Center, prospects are nurtured into hot leads before the sales team makes contact.
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90octane | 518 17th St., Suite 1400 | Denver, CO 80202 | p: 720.904.8169 | email: info@90octane.com |
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RSS (Real Simple Syndication) is a format for syndicating news and the content of news-like sites, including major news sites, news-oriented community sites, and personal weblogs. But it's not just for news. Pretty much anything that can be broken down into discrete items can be syndicated via RSS. Once information about each item is in RSS format, an RSS-aware program can check the feed for changes and react to the changes in an appropriate way.
Once you have a reader (see below), receive updates from 90octane each time we publish a new press release, case study, article or 90blog post.
90octane, L.L.C. ("we," "us" or "our") builds and maintains custom interactive marketing programs,including online marketing. Because our ability to serve you successfully depends on building and maintaining communication with you, we have implemented measures designed to protect the privacy of your personal information, as described in our Privacy Policy. This Privacy Policy governs your interaction with our website and your use of our online services. Except as set forth within this Privacy Policy, our Terms of Use or other published guidelines, we do not release personally identifiable information gathered through our website about you without your permission.
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We will not provide personally identifiable information we collect from you to third parties, except to those who may assist us in processing your requests and sending information to you and as required by law or to enforce our rights. In addition, if we sell or transfer some or all of our assets or our company, we may sell or transfer personally identifiable information as part of such transaction.
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If you would like to unsubscribe from our marketing distribution lists, please contact us via the contact information provided on our "contact us" page. We will comply with your request within ten business days. Keep in mind, however, that residual information will remain within our databases, access logs and other records. We will not use the residual information for commercial purposes, but reserve the right to re-contact former customers or users of our website from time to time in compliance with applicable laws.
Adopted February 1, 2004
© 2011 90octane, L.L.C. All Rights Reserved
Your access to the website of 90octane, L.L.C. ("we," "us" or "our") is subject to the following Terms of Use (including our Privacy Policy), which we may update from time to time without notice to you. By accessing and using our website, you agree that you have read, understand and agree to our Terms of Use then in effect. You can determine when our Terms of Use was last revised by checking the date at the bottom of these Terms of Use. If you do not agree with our Terms of Use, your sole remedy is to discontinue use of our website.
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Adopted February 1, 2004
© 2011 90octane, L.L.C. All Rights Reserved