90news: Online Marketing E-Newsletter

Sign up for our monthly e-newsletter 90news, and stay informed of valuable industry information about conversion-driven marketing. You'll learn actionable tips for SEO, paid search, lead gen strategies, lead nurturing and other online marketing innovations. Also check out the Archives to read past stories.

Registration

90news Archives

2011
Marketing Automation

Marketing Automation: Part 2 of 2

December 2011

One of the benefits of implementing marketing automation technologies is the unification of the marketing sales funnel into a single efficient system. Learn how marketing automation, combined with common goals and defined measurements of success, can streamline your strategy and deliver more highly qualified leads.
Read the full story

Marketing Automation

Marketing Automation: Part 1 of 2

November 2011

The use of automated lead generation, lead scoring and lead nurturing techniques is rapidly overcoming traditional processes as companies aim to increase productivity, efficiency and revenue. Learn about the challenges facing SMEs considering the implementation of marketing automation.
Read the full story

Organic Search

SEO Metrics & Personalized Organic Search

October 2011

Learn how to measure your organic search presence with search engine marketing metrics that analyze SEO efficacy and website performance.
Read the full story

Local Business Advantage

Online Marketing for Franchise and Branch Organizations: Leveraging the National Brand While Harnessing the Local Business Advantage

September 2011

Franchise owners benefit from joining an established business familiar to droves of consumers, rather than building a brand from the ground up over the course of years. But where do corporate marketing goals and an individual store owner's needs meet?
Read the full story

Taking a bite out of Plus

Google+: Getting to Know the Sweet Social Platform

August 2011

Google+ has burst onto the social networking scene and is attempting to play on Facebook's weaknesses. Find out how to capitalize on Plus features for business purposes and personal use.
Read the full story

Looking at CMS Featuires

Shopping for a CMS: Accounting for Requirements & Lead Generation Goals

July 2011

Taking the time to consider what features are required to run effective lead generation and lead nurturing campaigns within your content management system (CMS) matters.
Read the full story

Testing PPC Advertising

PPC Advertising: A Testing Platform for Creative Marketers

June 2011

Paid search isn't just a cost-effective conversion booster. When marketers take a creative approach to the tactic, it can have a much broader impact on their programs.
Read the full story

Developing Tools for Marketing Automation

First Steps towards a Marketing Automation Tool

May 2011

Consumers today operate in a world that is active and information-rich. Marketing professionals are adapting by developing creative ways for media tactics and platforms to work together and create cohesive, measurable campaigns.
Read the full story

Measurable Results With Online and T.V. Platforms

Integrated Online and TV Platforms Drive Measurable Results

April 2011

Marketing is often the first budget to be cut when the going gets tough. That's because proving their efforts in terms of ROI, generated leads and contacted customers can be a challenge for marketers.
Read the full story

Using Facebook as a Landing Page

The Pros and Cons of Using Facebook as a Landing Page

March 2011

A new trend is on the rise. Businesses are sending customers to Facebook pages instead of corporate websites. One of our clients recently posed the valid question, "Is this a good tactic?"
Read the full story

Lead Generation with Social Media

Social Media Engagement for Lead Generation Conversions

February 2011

Social media campaigns offer businesses new ways to engage with potential and existing customers. By dedicating a resource or team of people, utilizing trackable links, soliciting customer opinion and carefully planning a content strategy, your business can leverage social media to drive lead generation conversions.
Read the full story

Online Marketing for 2011

Looking Back & Moving Forward: Online Marketing Only Gets Better

January 2011

Major changes took place in online marketing over the 2010 year laying the groundwork for exciting new marketing initiatives in 2011. The growth of mobile advertising, social media, online video advertising and local search provides marketers with a platform to innovate.
Read the full story

2010
Nonprofit Marketers' tactics

Holiday Giving: Tactics That Work for Today's Nonprofit Marketer

December 2010

Many nonprofits depend on generating their highest volume of donations during the last three months of the year. See how 90octane helps such organizations integrate traditional tactics with ever-evolving tactics in search, display and more to surpass donation goals.
Read the full story

Measuring for Conversion and Optimization Reporting

Extra! Extra! Optimizing Press Releases for Prime Search Engine Visibility

November 2010

Optimized press releases can have both an immediate and long-term impact on an organization's search engine visibility. Augmenting traditional PR tactics with search engine optimization (SEO) techniques also builds brand awareness and credibility, helps usurp the competition, drives qualified website traffic and generates inbound links. Learn more.
Read the full story

Measuring for Conversion and Optimization Reporting

Measuring for Conversion, Reporting for Optimization

October 2010

A key advantage of interactive marketing tactics is that they can be tracked and measured. What marketers do with the metrics determines whether the programs are truly an investment or just a cost. Learn why relating tracking to program goals and reporting for decision and action first are important parts of the measurement process.
Read the full story

lead nurturing process

PPC & SEO: A Mutually Beneficial Relationship

September 2010

There are many advantages to running SEO and pay-per-click (PPC) advertising programs in tandem. Learn how to use these tactics to boost traffic, increase visibility, secure top positioning and gain greater advertising control.
Read the full story

lead nurturing process

The Hard-Sell Stalker

August 2010

In today's marketing and sales climate, the power is in the consumer's hands. Time may be no more precious than it used to be, but we have the tools and information to control how we spend it. The last thing we want to respond to is the hard sell. But a relevant lead nurturing process designed by a company who puts themselves in our shoes? We're in.
Read the full story

Design and Develop websites that are Mobile-Friendly and SEO

Designing and Developing a Mobile-Friendly Site

July 2010

Last year, over two billion people accessed the Web via mobile phones. Always on the go, these busy Web users need mobile websites that are fast, searchable and easy to navigate. Read our recommendations to keep in mind when designing and developing a search engine optimized, mobile website for your business.
Read the full story

mobile marketing intersects with local advertising

Local & Mobile Marketing Collide

June 2010

Learn how mobile marketing intersects with local advertising opportunities. You'll see that businesses are finding an increasing number of channels that help them target mobile audiences at the local level — from location-based apps to organic and paid search made mobile-friendly.
Read the full story

mobile marketing

Mobile Marketing Is Calling... Should You Answer?

May 2010

It's one of those emerging trends that opens up so many possibilities you might be wondering where to begin. Learn why you might consider incorporating mobile marketing - from text messaging to mobile websites and landing pages - into your integrated marketing strategy.
Read the full story

Optimization - SEO Program

Optimization: Taking Your SEO Program to the Next Level

April 2010

With the introduction of universal search in recent years, it's no longer sufficient to simply optimize a website's content and metadata. Read our SEO tips for video, news and images, three of the less traditional types of listings within search engines.
Read the full story

Landing Page Optimization

Make or Break: Landing Page Optimization

March 2010

Your landing page can make or break your online marketing conversion rate. That's why including landing page optimization in your strategy increases your chances of reaching conversion goals and overarching business goals. Find tips related to your landing page call-to-action, content, color choices and more.
Read the full story

marketing tactics for getting real marketing results

Optimization: A Cyclical Process for Real Marketing Results

February 2010

"Optimization" has its place in many marketing tactics used to build brand awareness, attract your audience, and of course, create conversions. Learn what it takes to achieve full-circle optimization — an iterative process that makes the most of business goals, program strategy, implementation and analysis.
Read the full story

Conversion-Driven Marketing

2009 in Conversion-Driven Marketing

January 2010

Despite the economy's midlife crisis, the field of communications continued its incredible rate of change. In 2009 Microsoft unleashed Bing, and Google powered through with Wave. Our top search term was "Twitter," and B2B marketers started cracking the code to success in YouTube. Learn more about the innovations and trends that will impact conversion-driven marketing in 2010.
Read the full story

2009
SEM Resolutions for Mobile marketing, email, pay-per-click (PPC)

What Your 2010 SEM Resolutions Should Include

December 2009

Mobile marketing, including email, pay-per-click (PPC) advertising and apps, should be a greater focus in 2010 marketing plans. Search engine optimization (SEO) makes way for the increasing importance of personalized search, video optimization and local search listings. And social media marketing's impact on search rankings will encourage organizations to pursue new communication channels.
Read the full story

E-commerce Tips to Optimize

E-commerce Tips to Optimize the Holiday Season

November 2009

See how online retailers are utilizing comparison-based shopping engines, social networks and free shipping promotions to drive revenue and ensure a successful holiday season.
Read the full story

social media to drive in conversion sales leads

Can Being Social Drive Leads?

October 2009

Marketers are finding ways to not only gain visibility from social media but also to drive conversions and gain qualified sales leads. A strategy for targeting key audiences in the most relevant social media outlets sets the stage. Then organizations appeal to prospects with a conversational tone and valuable offers. Learn more about how to gather lead information and leverage content across multiple channels.
Read the full story

Social Media

Social Media - It's Time to Join the Conversation

September 2009

Over the last few years social media has grown at a rapid pace. Is your company keeping up? It's time to start looking at social media as a potential tool to boost your marketing programs instead of an intimidating trend. By using social outlets like Twitter, YouTube, Facebook and LinkedIn, your company can open up conversations with consumers and prospects, promote upcoming events or products, and build its brand.
Read the full story

Bing search engines

A Bing Primer for Search Marketers

August 2009

After much discussion over the best name for Microsoft's newest search engine, "Bing" came out on top. The new name rolls off the tongue and is very fitting. It's to-the-point and sounds exciting, which directly reflects the new engine's take on search. Learn how Bing distinguishes itself from other search engines.
Read the full story

Constructing Lead Generation and Nurturing Programs

Constructing Lead Generation and Nurturing Programs from the Ground Up

July 2009

So, you recognize a need for your organization's marketing team to deliver more high-quality leads to the sales team. You anticipate such a cause will be worthy of your organization's time. You're probably right. But rather than outlining what makes lead generation and nurturing programs so valuable, I'd like to discuss the building blocks you must have in place before they ever commence.
Read the full story

Keywords for search engine optimization (SEO)and pay-per-click (PPC)

Capitalizing on Long-Tail Keywords

June 2009

Learn why long-tail keywords are becoming increasingly critical in search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns and what challenges they present. Despite increasing management time and scalability issues in your SEM programs, these terms can show a high return for your effort.
Read the full story

Conversion-Driven Analytics

Conversion-Driven Analytics

May 2009

Analytics provides the data you need to track, measure and optimize your online marketing programs. The value of analytics tools becomes even greater when you use them in conjunction with other marketing statistics. In this article, we'll review from start to finish how to make better use of your data.
Read the full story

optimizing by audit a sales lead to capitalize on existing campaigns

Time for an Audit?

April 2009

This month we introduce a structured approach to optimizing a sales lead generation program. When budgets don't allow you to add new campaigns, a program audit can help you better capitalize on existing campaigns.
Read the full story

Online Advertising

Making the Most of Your Online Advertising

March 2009

Optimization is the key to success with any interactive advertising program. With routine analysis and improvements, programs evolve, generating better response at a lower cost. Read tips on making the most of your online media.
Read the full story

gTLDs

New gTLDs: Why We're Taking Notice

February 2009

We set out to help you determine whether generic Top-Level Domains (gTLDs) should be on your radar. ICANN establishes its process for purchasing and registering for domains beyond .com and .org.
Read the full story

Google

Forget Global - Google Is Going Universal

January 2009

According to the research firm Hitwise, about 69.5% of U.S. searches in 2008 took place on Google. Take a look at how the search giant will keeps its hold during 2009: capitalizing on Image Search, expanding mobile capabilities, and adding personalization.
Read the full story

2008
SEM tactics of SEO ,paid search, targeted advertising and social media

SEM: Success Through Measurement

December 2008

Businesses are shifting their focus to becoming more profitable and efficient. Learn the ways to make the most of your online tactics, from SEO and paid search, to content targeted advertising and social media.
Read the full story

marketing-generated leads

How Would Sales Rate Your Leads?

November 2008

Organizations following lead nurturing best practices find that sales gives marketing-generated leads more attention, close rates increase and the cost of conversion decreases. Read actionable tips on campaign customization, integration, timing and more.
Read the full story

Lead nurturing

Keeping Lead Numbers Up When the Economy Looks Down

October 2008

Lead nurturing makes the most of existing leads, and incorporating this tactic into your marketing program is especially important when the economy is weak. With the potential for your prospects' sales cycles to lengthen, matching targeted offers with good timing will keep your business in the running.
Read the full story

Managing International Search

It's a Big World: Managing International Search

September 2008

Learn tips for managing the intricacies of a global search engine marketing (SEM) program, which involves multiple languages, stakeholders in various locations, and even different local search engines.
Read the full story

Enhanced Online Campaigns

Google's Enhanced Online Campaigns: Even More Qualified Traffic

August 2008

Not only do Enhanced Online Campaigns allow advertisers to target specific content using keywords, but they also effectively target your marketing budget to the sites where you're seeing conversions.
Read the full story

social sites connect to your marketing plan

Navigating the Social Media Landscape

July 2008

You know what Facebook and MySpace are. What you don't know is how social sites might connect to your marketing plan. Learn what it takes to put a social media marketing plan in place.
Read the full story

Microsoft's Live Search Cashback program

Microsoft's Cashback: What It Means to Marketers

June 2008

Microsoft's Live Search Cashback program is injecting some competition and introducing new ideas into the SEM space - giving searchers and advertisers more options.
Read the full story

Lead nurturing

Nurturing Warm Leads into the Sales Funnel

May 2008

Lead nurturing is conducting a conversation, through marketing messaging, with a sales lead to bubble him up to warm status.
Read the full story

optimizing a sales lead generation program

An Online Approach to Competitor Analysis

April 2008

This month we introduce a structured approach to optimizing a sales lead generation program. When budgets don't allow you to add new campaigns, a program audit can help you better capitalize on existing campaigns.
Read the full story

Lead Generation Copywriting in landing pages, microsites and websites

Words That Convert: 10 Lead Generation Copywriting Tips

March 2008

Copy in lead generation campaigns should entice and convert prospects. Read 10 tips for crafting compelling content in landing pages, microsites and websites.
Read the full story

Budget Calendar for Pay-Per-Click

A Budget Calendar for Pay-Per-Click Advertising

February 2008

When strategizing a plan for your Pay-Per-Click (PPC) spending, create a PPC Budget Calendar that will help pull in qualified leads at the most opportune times.
Read the full story

convert a prospect into a sale

The Best Offers (Not Offer) for Lead Generation

January 2008

No single offer is guaranteed to convert a prospect into a sale. Lead generation campaigns require a fresh mix of content. Think blogs, podcasts and even games.
Read the full story

2007
Online video

Online Video: Now Playing Near You

December 2007

Online video, in its many forms, has become an engaging medium for blending information with entertainment at the center or in support of a marketing campaign.
Read the full story

lead generation registration forms

Cut That Registration Form

November 2007

Tailor lead generation registration forms to provide a rich user experience, ask only the information needed and encourage the most qualified signups through an ongoing dialogue.
Read the full story

Contextual Advertising

Inside Contextual Advertising

October 2007

Contextual advertising has the potential to allow advertisers to reach prospects who read and become more engrossed in online content, not just those performing searches in the engines.
Read the full story

info exchange

Walking the Line - Free Information Exchange and Registration

September 2007

As prospects become savvier in evaluating when they will part with personal information, marketers must consider their options in allowing for free information exchange versus capturing data through registration.
Read the full story

Geotargeted pay-per-click (PPC) advertising

Think globally, search locally

August 2007

Geotargeted pay-per-click (PPC) advertising, in which specific regions are selected for ads to appear, is one tactic in search engine marketing (SEM) that's meeting the demand for better ways to reach a target audience.
Read the full story

Offline Advertising

The New Face of Offline Advertising

July 2007

Google has expanded their online portfolio into television, print, radio and newspapers. Marketers will more easily target, create, launch and track offline marketing initiatives to increase conversions while decreasing cost.
Read the full story

Ajax and search engine optimization (SEO)

How to clean house with Ajax
(And still have Google over for dinner)

June 2007

Ajax, which is JavaScript loading new content into a page instead of the web browser, can impact search engine optimization (SEO) if not implemented carefully. 90octane offers a proven methodology.
Read the full story

SEM Impact  Search Cycle

For SEM Impact, Think Search Cycle

May 2007

When using search engine optimization (SEO) and pay-per-click (PPC) advertising to generate sales leads, match keywords to the stages of the buying cycle when you'd like to reach your target audience.
Read the full story

process for targeting key decision makers

Selecting the Right Offer: A Methodology

April 2007

Implement a process for targeting key decision makers and influencers with informational offers such as white papers, webinars, ROI calculators and case studies in your next demand generation campaign.
Read the full story

Email marketers

Outlook 2007 is upon us

March 2007

Email marketers must be prepared to make their messages compliant with Outlook 2007. Read through tips that will help your emails render properly, such as avoiding background images and testing margins.
Read the full story

Pay-per-click (PPC) services are using quality score models

Quality Scores Are Affecting Your PPC Results

February 2007

Pay-per-click (PPC) services have moved to quality score models. Advertisers compete in a more complex environment where creating relevant ad text, maintaining better click-through rates and providing relevant content on landing pages is critical.
Read the full story

guaranteed lead programs evaluated in the context of program goals

Dear Publication: Is there "guaranteed" quality as well?

January 2007

Some online publications offer guaranteed lead programs. While they can provide a positive return on your marketing investment, these opportunities must be evaluated in the context of program goals.
Read the full story

2006
tracking search engine marketing (SEM) and lead generation strategy

Rewind, Fast-Forward (Cautiously, Tracking All the Way)

December 2006

The 90octane Team offers a review of search engine marketing (SEM) and lead generation strategy changes during 2006 and looks forward to what the coming year will bring for online marketing.
Read the full story

marketing message in your next lead generation campaign

Lead Generation - Matching Offers to the Buying Cycle

November 2006

Deliver the appropriate marketing message and offer for every stage of the buying cycle in your next lead generation campaign.
Read the full story

content matters in Search Engine Optimization

Search Engine Optimization: Content Matters

October 2006

Because search engines strive to deliver relevant results to searchers, your website's content is critical to its rankings. One search engine optimization (SEO) tip is creating clean navigation.
Read the full story

ROI lead generation program built with strategy

How to Eat an Elephant: Start with a Single Offer Landing System

September 2006

While the best ROI on a large budget comes from a lead generation program built with strategy, systems and processes in place, organizations with smaller budgets can develop a successful program one piece at a time.
Read the full story

Pay-per-click (PPC)

What's New with PPC

August 2006

Pay-per-click (PPC) advertising is constantly changing. Take advantage as more options for targeting your audience and testing keywords come into play.
Read the full story

Interactive Solution Center for Lead Nurturing

Lead Nurturing with an Interactive Solution Center

July 2006

A lead generation program should go beyond optimizing for a reduced cost per lead. With a marketing microsite called an Interactive Solution Center, prospects are nurtured into hot leads before the sales team makes contact.
Read the full story

90blog

From lead generation and lead nurturing to SEO and paid search, we're keeping tabs on trends in conversion-driven marketing.

Contact 90octane

Let us help you get in touch with your best prospects.

90octane RSS for Digital Marketing News

RSS (Real Simple Syndication) is a format for syndicating news and the content of news-like sites, including major news sites, news-oriented community sites, and personal weblogs. But it's not just for news. Pretty much anything that can be broken down into discrete items can be syndicated via RSS. Once information about each item is in RSS format, an RSS-aware program can check the feed for changes and react to the changes in an appropriate way.

Once you have a reader (see below), receive updates from 90octane each time we publish a new press release, case study, article or 90blog post.

Add to My Google Add to My Yahoo! Add to My MSN Add to My NewsGator Add to My AOL Get the raw XML feed

90octane, L.L.C. Privacy Policy

90octane, L.L.C. ("we," "us" or "our") builds and maintains custom interactive marketing programs,including online marketing. Because our ability to serve you successfully depends on building and maintaining communication with you, we have implemented measures designed to protect the privacy of your personal information, as described in our Privacy Policy. This Privacy Policy governs your interaction with our website and your use of our online services. Except as set forth within this Privacy Policy, our Terms of Use or other published guidelines, we do not release personally identifiable information gathered through our website about you without your permission.

Please note that we review and may change our privacy practices from time to time. We ask that you bookmark and periodically review this page to ensure continuing familiarity with the most current version of our Privacy Policy. You may determine whether we have changed our Privacy Policy since you last reviewed it by checking the date of adoption set forth below. To contact us about privacy issues, to report a violation of our Privacy Policy or to raise any other issue, please contact us via the contact information provided on our "contact us" page.

THE INFORMATION WE GATHER
We gather two types of information about users of our website:

  1. Non-personally identifiable information: When you visit our website, we collect and aggregate information indicating, among other things, which pages of the website were visited, the order in which they were visited and which hyperlinks were "clicked." Collecting such information involves the logging of the IP addresses, operating system and browser software used by each visitor to our website. If your IP address is dynamically assigned by your internet service provider, or ISP, we can identify your ISP and determine the geographic location of your point of connectivity.

    We also use "cookies" (i.e. small text files placed on your computer hard drive by our servers) to help us determine the type of content and sites to which you link, the length of time you spend at any particular area of our website and which services you choose to use. Essentially, cookies are your identification card. Cookies can only be read by the server that placed them and are unable to execute any code or virus. Cookies allow us to serve you better and more efficiently and to personalize your experience at our website. Nevertheless, you should be able to control how and whether cookies will be accepted by your web browser. For more information on how to do so, please refer to the documentation accompanying your browser.
  2. Personally identifiable information: We may collect personally identifiable information about you through various means. In certain areas of our website - for example, when using the "contact us" page - you may directly provide us with personally identifiable information (including, for example, first and last name, company, street address, email address and telephone number) of you and others. If your IP address is statically assigned by your ISP, we may also collect personally identifiable information about you through our logging of your IP address. We do not knowingly collect personally identifiable information from children (i.e. minors younger than 13 years of age). If you are a minor, we request that you have a parent or guardian read this policy and request any information you are seeking from us on your behalf. By providing personally identifiable information to us, you represent that the person whose information you are providing is not a minor.

HOW WE USE (AND DO NOT USE) THE INFORMATION WE GATHER
Please take some time to familiarize yourself with the different ways we use the information that we gather. Keep in mind that we cannot and do not assume any responsibility for any actions or omissions of third parties, such as our clients and business partners for which we have links on our website, including the manner in which they use information received from us or from you directly or independently. If we receive your personally identifiable information from a third party, we will use such information in accordance with our agreements with such third party, but do not assume any obligation to you. Unless otherwise explicitly stated, we are not responsible for privacy practices of third parties or the content of their websites, including such sites' use of any information collected when visitors to our website click through links to those sites. We strongly encourage you to become familiar with the privacy practices of those sites. If you feel that any third party, including any client of ours, is improperly collecting or using information about you, you may wish to contact such third party.

  1. Non-personally identifiable information: We use non-personally identifiable information in aggregate form to build higher quality, more useful online services by performing statistical analyses of the collective characteristics and behavior of our visitors and by measuring demographics and interests regarding specific areas of our website. We may provide statistical information based on this data to current and potential business partners. We may also use the aggregate data to inform our business partners as to the number of people who have seen and clicked on links to their websites. If we sell or transfer some or all of our assets or our company, we may sell or transfer non-personally identifiable information as part of such transaction.
  2. Personally identifiable information: You can always choose not to provide your personally identifiable information to us by not purchasing services from us or otherwise providing such information to us. If you provide your personally identifiable information to us, we may use it to email or send you information regarding our company and the services that we offer. If you do not wish to receive such information from us, please see "Unsubscribing from our Marketing Distribution Lists" below.

We will not provide personally identifiable information we collect from you to third parties, except to those who may assist us in processing your requests and sending information to you and as required by law or to enforce our rights. In addition, if we sell or transfer some or all of our assets or our company, we may sell or transfer personally identifiable information as part of such transaction.

We reserve the right to release information contained within our access logs concerning any visitor when we reasonably believe that such visitor has violated our Terms of Use or other published guidelines or has participated in any illegal activity, even without a subpoena, warrant or other court order. We also reserve the right to release such information in response to court and governmental orders, civil subpoenas, discovery requests and as otherwise required by law. We cooperate with law enforcement agencies in identifying those who may be using our servers or services for illegal activities and may report any suspected illegal activity to appropriate authorities for investigation or prosecution.

UPDATING YOUR PERSONALLY IDENTIFIABLE INFORMATION
If you have provided us with your personally identifiable information through our website, you may update such information by contacting us via the contact information provided on our "contact us" page.

UNSUBSCRIBING FROM OUR MARKETING DISTRIBUTION LISTS
If you would like to unsubscribe from our marketing distribution lists, please contact us via the contact information provided on our "contact us" page. We will comply with your request within ten business days. Keep in mind, however, that residual information will remain within our databases, access logs and other records. We will not use the residual information for commercial purposes, but reserve the right to re-contact former customers or users of our website from time to time in compliance with applicable laws.

Adopted February 1, 2004

© 2011 90octane, L.L.C. All Rights Reserved

90octane, L.L.C. terms of use

Your access to the website of 90octane, L.L.C. ("we," "us" or "our") is subject to the following Terms of Use (including our Privacy Policy), which we may update from time to time without notice to you. By accessing and using our website, you agree that you have read, understand and agree to our Terms of Use then in effect. You can determine when our Terms of Use was last revised by checking the date at the bottom of these Terms of Use. If you do not agree with our Terms of Use, your sole remedy is to discontinue use of our website.

There is no cost to use our non-fee based services. Our website may not be available at all times or in all areas. We reserve the right at any time in our sole discretion, without notice or liability to you, to deny service to you, to modify or discontinue our website or the services we offer or to charge fees for the use of our website.

  1. Our Proprietary Rights. The information and materials provided on and through our website, including any data, text, graphics, images, audio and video clips, logos, icons, software and links (collectively, "materials"), are and shall remain the property of us and our licensors and suppliers and are protected by copyright, trademark, patent and other proprietary rights and laws. Except as expressly permitted in these Terms of Use, you may not reproduce, distribute, display or perform (publicly or otherwise), prepare derivative works of, modify, make, sell, offer to sell, import or otherwise exploit any materials without our prior written consent, and if we require, the prior written consent of our licensors and suppliers. The trademarks, trade names and service marks on our website are the property of us or others. No use of any of our trademarks, trade names or service marks may be made without our prior written consent, except to identify our services. Except as permitted above, no license or right, express or implied, is granted to any person under any of our or our licensors' patents, trademarks, copyrights or other proprietary rights. Misuse of any of our or our licensors' intellectual property rights is prohibited. We will aggressively enforce our intellectual property rights, including via civil and criminal proceedings.
  2. Code of Conduct. While using our website and materials, you agree to comply with all applicable laws, rules and regulations. In addition, we expect users of our website to respect the rights and dignity of others. You agree not to:
    • Restrict or inhibit any other visitor or member from using our website, including, without limitation, by means of "hacking" or defacing any portion of our website;
    • Transmit or otherwise make available in connection with our website:
    • any content or information that is fraudulent, threatening, intimidating, abusive, libelous, defamatory, obscene, indecent, pornographic or otherwise objectionable or would give rise to criminal or civil liability;
    • any material, non-public information about companies without the authorization to do so;
    • any content or information that encourages conduct that constitutes a criminal offense or that encourages or provides instructional information about illegal or potentially illegal activities;
    • any content or information that is or may be protected by copyright, trademark, trade secret, right of publicity or other proprietary right without the express consent of the owner of such right; or
    • any advertisements, solicitations, chain letters, pyramid schemes, investment opportunities or other unsolicited commercial communication (except with our prior written consent);
    • Engage in spamming or flooding;
    • Transmit any software or other materials that contain any viruses, worms, trojan horses, easter eggs, web bugs, cancelbot, "spyware," defects, date bombs, time bombs or any other computer code, file or program that may or is intended to damage or hijack the operation of any hardware, software or telecommunications equipment or any other actually or potentially harmful, disruptive or invasive code or component;
    • Interfere with or disrupt the operation of our website or the servers or networks that host our website or make our website available or disobey any requirements, procedures, policies or regulations of such servers or networks;
    • Impersonate any person or entity, including but not limited to any of our agents or representatives, falsely state or otherwise misrepresent your affiliation with any person or entity or express or imply that we endorse any statement you make, without our prior written consent;
    • "Frame" or "mirror" any part of our website without our prior written consent;
    • Use any robot, spider, site search/retrieval application or other manual or automatic device or process to retrieve, index, "data mine" or in any way determine, archive, reproduce or circumvent the navigational structure or presentation of our website or its contents;
    • Create a database by systematically downloading and storing all or any of the materials from our website; or
    • Interfere with or violate any other website visitor's or user's right to privacy or other rights or harvest or collect information about website visitors or users without their express consent.
  3. Our Information. Although we strive to provide materials that are both useful and accurate, laws, regulations, data and other information change frequently and are subject to varying interpretations. In addition, the facts and circumstances of every situation differ. Accordingly, although we endeavor to use reasonable care in assembling the materials, the materials may not be up-to-date, accurate or complete. Please contact us at our contact information provided on our "contact us" page to determine whether you have the most recent version of the materials made generally available by us. We note that even the most recent version available from us may not be up-to-date, accurate or complete.

    Portions of the materials have been contributed to our website by various industry specialists and service providers. The inclusion of such information does not indicate any approval or endorsement of such providers, and we expressly disclaim any liability with respect to the foregoing.
  4. Your Information. You may provide personal and other information to us, such as through our "contact us" page on our website. By providing us with information or materials, unless you otherwise specify in writing to us at such time, you grant to us a perpetual, irrevocable, fully paid-up, transferable, sublicenseable (through multiple levels), non-exclusive, worldwide right and license to use, reproduce, distribute, display and perform (publicly or otherwise), prepare derivative works of and modify, make, sell, offer to sell, import and otherwise use and exploit all or any part of such information and materials in any form or media (now known or later developed) for any purpose, commercial or otherwise, without compensation or other obligation to you except as otherwise required by our Privacy Policy. You acknowledge that we own all right, title and interest in any compilation, collective work or derivative work created using or incorporating your information and materials. You represent that your information will be accurate, current and complete when provided to us. You also represent that you have the power and authority or capacity to grant us the above license, that your information and materials are not subject to any claims or encumbrances, and that your information and materials and our exercise of the above license do not and will not violate any law, rule or regulation or infringe, misappropriate or violate any patent, copyright, trademark, trade secret, publicity, privacy or other rights of any third party.
  5. Links. Our website contains links to other Internet websites which may or may not be owned or operated by us. We have not reviewed all of the websites that are linked to our website, and we have no control over such sites. We are not responsible for the content of such websites, any updates or changes to such sites or the privacy or other practices of such sites. The fact that we offer links to other websites does not indicate any approval or endorsement of any material contained on any linked site. We are providing these links to you only as a convenience. Accordingly, we strongly encourage you to become familiar with the terms of use and practices of any linked site. Further, it is up to you to take precautions to ensure that whatever links you select or materials you download (whether from our website or other sites) are free of such items as viruses, worms, trojan horses, easter eggs, web bugs, cancelbot, "spyware," defects, date bombs, time bombs and other items of a destructive nature.
  6. Jurisdictional Issues. Our website is solely directed to individuals residing in the United States. We make no representation that materials available on or through our website are appropriate or available for use in other locations. If you choose to access our website from other locations, you do so on your own initiative and at your own risk, and are responsible for compliance with applicable laws. We reserve the right to limit the availability of our website and the provision of any service, program or other product described on our website to any person, geographic area or jurisdiction, at any time and in our sole discretion. You agree not to transport, import, export, or re-export all or any part of the materials to (or to a national or resident of): (a) Cuba, Iraq, Libya, Liberia, North Korea, Iran, Syria, Serbia, Sudan or any other country to which the U.S. has embargoed goods or (b) any person or entity on the U.S. Treasury Department's list of Specially Designated Nationals or the U.S. Commerce Department's Table of Deny Orders. You also represent, warrant and covenant to us that you are not located in or under the control of any such country or on any such list.
  7. Termination. We may terminate your use of our website or any part of it at any time and for any reason without any notice to you. Neither we nor any of our affiliates will be liable to you or any third party for any termination of your access to any part of our website.
  8. Disclaimers and Limitation of Liability. OUR WEBSITE AND THE MATERIALS ON AND OBTAINED THROUGH OUR WEBSITE ARE PROVIDED "AS IS" AND WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS, IMPLIED OR STATUTORY. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, WE AND OUR AFFILIATES, LICENSORS, SUPPLIERS, AND AGENTS DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, IMPLIED WARRANTIES OF TITLE, NON-INFRINGEMENT, ACCURACY, MERCHANTABILITY, AND FITNESS FOR A PARTICULAR PURPOSE, AND ANY WARRANTIES THAT MAY ARISE FROM COURSE OF DEALING, COURSE OF PERFORMANCE OR USAGE OF TRADE. APPLICABLE LAW MAY NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU. NEITHER WE NOR ANY OF OUR AFFILIATES, LICENSORS OR SUPPLIERS, NOR OUR OR THEIR DIRECTORS, OFFICERS, EMPLOYEES, CONSULTANTS, AGENTS OR OTHER REPRESENTATIVES, ARE RESPONSIBLE OR LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, PUNITIVE OR OTHER DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF BUSINESS, LOSS OF DATA OR LOST PROFITS), UNDER ANY CONTRACT, NEGLIGENCE, STRICT LIABILITY OR OTHER THEORY ARISING OUT OF OR RELATING IN ANY WAY TO OUR WEBSITE OR MATERIALS CONTAINED ON OUR WEBSITE, ANY LINKED SITE OR ANY MATERIALS OBTAINED THROUGH OUR WEBSITE, EVEN IF WE HAD BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE. WE AND OUR AFFILIATES, LICENSORS, SUPPLIERS, AND AGENTS DO NOT WARRANT THAT YOUR USE OF OUR WEBSITE OR MATERIALS WILL BE UNINTERRUPTED, ERROR-FREE OR SECURE, THAT DEFECTS WILL BE CORRECTED OR THAT OUR WEBSITE, THE SERVER(S) ON WHICH OUR WEBSITE IS HOSTED OR OUR MATERIALS ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. YOU ACKNOWLEDGE THAT YOU ARE RESPONSIBLE FOR OBTAINING AND MAINTAINING ALL TELEPHONE, COMPUTER HARDWARE AND OTHER EQUIPMENT NEEDED TO ACCESS AND USE OUR WEBSITE, AND ALL CHARGES RELATED THERETO. NO OPINION, ADVICE OR STATEMENT OF US OR OUR AFFILIATES, LICENSORS, SUPPLIERS, AGENTS OR VISITORS, WHETHER MADE ON OUR WEBSITE OR OTHERWISE, SHALL CREATE ANY WARRANTY. YOUR SOLE REMEDY FOR DISSATISFACTION WITH OUR WEBSITE, MATERIALS OR ANY LINKED SITE IS TO STOP USING OUR WEBSITE, MATERIALS OR LINKED SITE, AS APPLICABLE. THE SOLE AND EXCLUSIVE MAXIMUM LIABILITY TO US FOR ALL DAMAGES, LOSSES AND CAUSES OF ACTION, WHETHER IN CONTRACT, TORT (INCLUDING, WITHOUT LIMITATION, NEGLIGENCE) OR OTHERWISE, SHALL BE THE TOTAL AMOUNT PAID BY YOU, IF ANY, TO ACCESS OUR WEBSITE OR USE OUR MATERIALS. YOUR USE OF OUR WEBSITE AND ANY MATERIALS PROVIDED THROUGH OUR WEBSITE IS ENTIRELY AT YOUR OWN RISK.

    A possibility exists that our website or materials could include inaccuracies or errors, or information or materials that violate these Terms of Use (specifically, the Code of Conduct above). Additionally, a possibility exists that unauthorized alterations could be made by third parties to our website or materials. Although we attempt to ensure the integrity of our website, we make no guarantees as to its completeness or correctness. If a situation arises in which our website's completeness or correctness is in question, please contact us at our contact information provided on our "contact us" page with, if possible, a description of the material to be checked and the location (URL) where such material can be found on our website.
  9. Indemnification. You agree to indemnify, defend (if we so request) and hold us, our affiliates, licensors and suppliers and our and their directors, officers, employees, consultants, agents and other representatives (collectively, "indemnified parties"), harmless from and against any and all claims, damages, losses, costs (including reasonable attorneys' fees and other legal costs) and other expenses (collectively, "losses") that arise directly or indirectly out of or from (a) your breach of these Terms of Use, including any violation of the Code of Conduct, above; (b) any allegation that any information or materials you submit to us or transmit to our website infringe or otherwise violate the copyright, trademark, trade secret or other intellectual property, privacy or other rights of any third party; and (c) your activities in connection with our website. You also agree to reimburse each indemnified party on demand for any losses incurred by such indemnified party to which this indemnity relates.
  10. Miscellaneous. These Terms of Use are governed by and construed in accordance with the laws of the State of Colorado, United States of America, without regard to its principles of conflicts of law. You agree to submit to the exclusive jurisdiction of any State or Federal court located in the County of Denver, Colorado, United States of America, and waive any jurisdictional, venue or inconvenient forum objections to such courts. If any provision of these Terms of Use is found to be unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from these Terms of Use and shall not affect the validity and enforceability of any remaining provisions. This is the entire agreement between us relating to the subject matter herein and supersedes any and all prior or contemporaneous written or oral agreements between us with respect to such subject matter. These Terms of Use are not assignable, transferable or sublicenseable by you except with our prior written consent. No waiver by either party of any breach or default hereunder shall be deemed to be a waiver of any preceding or subsequent breach or default. Any heading, caption or section title contained in these Terms of Use is inserted only as a matter of convenience and in no way defines or explains any section or provision hereof.
  11. Questions. The website is provided by 90octane, L.L.C. If you have any questions, comments or complaints regarding these Terms of Use or our website, feel free to contact us at our contact information provided on our "contact us" page.

Adopted February 1, 2004
© 2011 90octane, L.L.C. All Rights Reserved