November 8, 2010
Business-to-business organizations that have added online lead generation to their marketing mix now have the tools to track and manage their programs' results, but the tools are not enough. A results-based approach to budgeting takes measurability to the next phase: intent and predictability.
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August 3, 2010
In today's marketing climate, mobile websites have become a necessity. Last year, over two billion people accessed the web via mobile phones. These users need mobile websites that are fast, searchable and easy to navigate, which is why simplicity is the most critical quality in user-friendly mobile website design.
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April 12, 2010
When navigating complex sites, users often become lost in information. That's why Gates Corporation turns to 90octane for search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns. 65% of all registrants at Gates.com come from organic search, and the PPC campaigns have averaged an 8.5% click-through rate.
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March 1, 2010
Sam Eidson, founding partner of 90octane, stresses the importance of nurturing B2B and B2C prospects through the sales process. Starting with a clear understanding of the prospects' needs will help companies take full advantage of lead generation efforts. Being timely and personal really matter, and as always, every touchpoint should be tracked.
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February 8, 2010
Atlas Copco Construction Mining Technique USA used search engine marketing and an interactive rig locator to successfully generate marketing conversions and sell pre-owned water well drills, even as the economy took a dip. Learn more about how their online marketing strategy yielded high numbers of leads at a low cost-per-lead.
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90octane | 518 17th St., Suite 1400 | Denver, CO 80202 | p: 720.904.8169 | email: info@90octane.com |
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90octane, L.L.C. ("we," "us" or "our") builds and maintains custom interactive marketing programs,including online marketing. Because our ability to serve you successfully depends on building and maintaining communication with you, we have implemented measures designed to protect the privacy of your personal information, as described in our Privacy Policy. This Privacy Policy governs your interaction with our website and your use of our online services. Except as set forth within this Privacy Policy, our Terms of Use or other published guidelines, we do not release personally identifiable information gathered through our website about you without your permission.
Please note that we review and may change our privacy practices from time to time. We ask that you bookmark and periodically review this page to ensure continuing familiarity with the most current version of our Privacy Policy. You may determine whether we have changed our Privacy Policy since you last reviewed it by checking the date of adoption set forth below. To contact us about privacy issues, to report a violation of our Privacy Policy or to raise any other issue, please contact us via the contact information provided on our "contact us" page.
THE INFORMATION WE GATHER
We gather two types of information about users of our website:
HOW WE USE (AND DO NOT USE) THE INFORMATION WE GATHER
Please take some time to familiarize yourself with the different ways we use the information that we gather. Keep in mind that we cannot and do not assume any responsibility for any actions or omissions of third parties, such as our clients and business partners for which we have links on our website, including the manner in which they use information received from us or from you directly or independently. If we receive your personally identifiable information from a third party, we will use such information in accordance with our agreements with such third party, but do not assume any obligation to you. Unless
otherwise explicitly stated, we are not responsible for privacy practices of third parties or the content of their websites, including such sites' use of any information collected when visitors to our website click through links to those sites. We strongly encourage you to become familiar with the privacy practices of those sites. If you feel that any third party, including any client of ours, is improperly collecting or using information about you, you
may wish to contact such third party.
We will not provide personally identifiable information we collect from you to third parties, except to those who may assist us in processing your requests and sending information to you and as required by law or to enforce our rights. In addition, if we sell or transfer some or all of our assets or our company, we may sell or transfer personally identifiable information as part of such transaction.
We reserve the right to release information contained within our access logs concerning any visitor when we reasonably believe that such visitor has violated our Terms of Use or other published guidelines or has participated in any illegal activity, even without a subpoena, warrant or other court order. We also reserve the right to release such information in response to court and governmental orders, civil subpoenas, discovery requests and as otherwise required by law. We cooperate with law enforcement agencies in identifying those who may be using our servers or services for illegal activities and may report any suspected illegal activity to appropriate authorities for investigation or prosecution.
UPDATING YOUR PERSONALLY IDENTIFIABLE INFORMATION
If you have provided us with your personally identifiable information through our website, you may update such information by contacting us via the contact information provided on our "contact us" page.
UNSUBSCRIBING FROM OUR MARKETING DISTRIBUTION LISTS
If you would like to unsubscribe from our marketing distribution lists, please contact us via the contact information provided on our "contact us" page. We will comply with your request within ten business days. Keep in mind, however, that residual information will remain within our databases, access logs and other records. We will not use the residual information for commercial purposes, but reserve the right to re-contact former customers or users of our website from time to time in compliance with applicable laws.
Adopted February 1, 2004
© 2011 90octane, L.L.C. All Rights Reserved
Your access to the website of 90octane, L.L.C. ("we," "us" or "our") is subject to the following Terms of Use (including our Privacy Policy), which we may update from time to time without notice to you. By accessing and using our website, you agree that you have read, understand and agree to our Terms of Use then in effect. You can determine when our Terms of Use was last revised by checking the date at the bottom of these Terms of Use. If you do not agree with our Terms of Use, your sole remedy is to discontinue use of our website.
There is no cost to use our non-fee based services. Our website may not be available at all times or in all areas. We reserve the right at any time in our sole discretion, without notice or liability to you, to deny service to you, to modify or discontinue our website or the services we offer or to charge fees for the use of our website.
Adopted February 1, 2004
© 2011 90octane, L.L.C. All Rights Reserved