Gates Carbon Drive



Recreate and optimize the Gates Carbon Drive website to increase sales.

Redesign, rewrite and redevelop the Gates Carbon Drive website to make it mobile-friendly, while improving the user experience so that visitors could shop and source the products more easily. Overall, our goals were to:

  • Generate leads among OEMs, bike shop owners and avid cyclists
  • Promote Carbon Drive awareness in Europe and the U.S.
  • Increase engagement and sales among users
  • Position Gates as the premier provider of bicycle belt drives
  • Branding
  • Storytelling
  • Design
  • Strategy
  • Project Management
  • SEO
  • Web Development
  • Technology

BMA Colorado Gold Key for Design & Development

Launch Site »


Optimize the website for a peak user experience.

We conducted end-user interviews, created personas and conducted research to optimize the Carbon Drive website. Based on our learnings and best practices for mobile, user experience and storytelling, we recreated the entire microsite—Gates Carbon Drive—for end-users (cyclists), bike shop owners and OEMs.

At this writing, the site just launched. Our goal is to promote Carbon Drive through a strategic mix of media.


Just launched... Stats to come!

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